Human movement data has become a must-have for analysts in industries from retail, to tourism, to finance. As this unique type of visitation data has become more common, companies have begun to ask: Who are the humans behind the visits? Near, the global leader in privacy-led Data Intelligence, and Spatial.ai, a real-time customer segmentation company, have teamed up for a live webinar on Tuesday, October 19 at 11am PT | 2pm ET on how to identify the personalities and preferences of visitors – and how to activate those insights via digital marketing.

Join us to learn how to apply this data to:

• Retail use cases: Segment visitors to sites, pick high-performing locations, and use personalized advertising to drive foot traffic.
• Tourism use cases: See the change in tourist types visiting your destination, recommend activities based on their interests, and learn where to find more of them.‍
• Advertising use cases: Use the understanding of your site’s visitors to target those people directly with the right message on Facebook, Google, and digital advertising.

Topic: Accelerate Direct: powerful strategies to drive and convert more bookings

Description: Direct bookings are on the rise, but how can hoteliers capitalise on them?

Join SiteMinder, Sojern, and The Hotels Network as we discuss strategies to accelerate direct bookings, the importance of a strong online presence, and examples of creative ways hoteliers are maximising their direct channel. See how plug-in apps can boost direct revenue and increase conversions.Be sure to attend to learn more about:
– Direct bookings blockers – and how to identify them
– Using Facebook as a direct channel
– The upward trend of direct bookings
– Improving your guests booking experience
– Meeting new guest expectations

Register now to join us live!

About

Join us as we speak with Robin Shaw, founder of Wine Tourism Australia, who will share her thoughts on what this decade holds with regard to wine tourism.

Event link:

https://us02web.zoom.us/webinar/register/WN_P0Bhl18wQo2pSsrAQ3N-LQ

The event

Centro de Innovación of Universidad Católica de Chile in association with LANZBC, Enoturismo Chile, Regional Government of O’Higgins in Chile, Corfo invite you to participate in the online Wine Tourism Meeting on October 21 at 10am (NZ time).

Come and join our amazing panel from Mexico, Argentina, Chile and New Zealand.

Find out what is happening in the wine tourism industry in their respective countries, how they have dealt with the impact of Covid-19 and managed to recover. This forum will also provide us with the opportunity to share good practice, create a dialogue and build a network to allow us to face future challenges in the wine tourism industry.

Once registered, the ticket that we will send to your email will include the link to the Zoom platform.

ABOUT

In 2020, Covid-19 brought the world to a halt and kept the travel business grounded. In 2021, green shoots of hope have sprouted as a result of vaccine rollouts and reduced restrictions. As we approach 2022, travel companies want to know if their business will return to pre-pandemic levels, and when that happens, if the landscape will look more like “back to normal” or a “new normal”.

Research shows that travelers are eager with anticipation for their next trip, and they have strong intentions to book in the coming months. Unfortunately, they’re mired in a sea of conflicting travel restrictions and messaging about public health risks, sometimes even within their own borders, which leaves them with continued discomfort around making definitive plans.

To discover where travelers truly are today, Travelzoo, in partnership with Skift, conducted a global survey on traveler preferences and behavior over the last 18 months. What behaviors have truly changed? What’s driving those changes? Are they temporary or permanent?

In this upcoming webinar, Travelzoo and Accor will join Skift to explore the survey’s findings and help travel brands across every industry sector understand what they can do today to inspire potential customers, turn traveler dreams into reality, and kickstart the drive to revive their business.

WHAT YOU’LL LEARN

• How consumer sentiment is changing as the pandemic evolves
• What’s important to travelers as they dream about and plan their next vacation
• Key strategies to increase conversions amidst continued uncertainty
• How the travel industry can learn from new behaviors and apply these lessons to their business today

Are you keen to get your tourism data in order for better business efficiency? Join us on Wednesday 27 October.

About this event

Join Traveltech for Scotland for this online event on Wednesday 27 October, 10.30am – 12 noon, to hear from four companies who will offer insights and examples of how tourism and hospitality SME’s and organisations can make data work better for their respective businesses.

There will be time for a Q&A with speakers, and practical take-aways for your business, as well as plenty of industry examples of how businesses are using data for better decision-making. There will also be information on how to access opportunities for collaborative projects and support for making the most of your business data.

Sign up now to hear from our speakers.

The List

Effini

The Data Appeal Company

Wilderness Sensors