ABOUT

In 2020, Covid-19 brought the world to a halt and kept the travel business grounded. In 2021, green shoots of hope have sprouted as a result of vaccine rollouts and reduced restrictions. As we approach 2022, travel companies want to know if their business will return to pre-pandemic levels, and when that happens, if the landscape will look more like “back to normal” or a “new normal”.

Research shows that travelers are eager with anticipation for their next trip, and they have strong intentions to book in the coming months. Unfortunately, they’re mired in a sea of conflicting travel restrictions and messaging about public health risks, sometimes even within their own borders, which leaves them with continued discomfort around making definitive plans.

To discover where travelers truly are today, Travelzoo, in partnership with Skift, conducted a global survey on traveler preferences and behavior over the last 18 months. What behaviors have truly changed? What’s driving those changes? Are they temporary or permanent?

In this upcoming webinar, Travelzoo and Accor will join Skift to explore the survey’s findings and help travel brands across every industry sector understand what they can do today to inspire potential customers, turn traveler dreams into reality, and kickstart the drive to revive their business.

WHAT YOU’LL LEARN

• How consumer sentiment is changing as the pandemic evolves
• What’s important to travelers as they dream about and plan their next vacation
• Key strategies to increase conversions amidst continued uncertainty
• How the travel industry can learn from new behaviors and apply these lessons to their business today

About

If you’re tired of being at the mercy of OTAs and tour operators, this is one presentation you don’t want to miss!

Alexander Galarraga, lead strategist at Booking Success will bring to light why most hotels fail at generating profitable direct bookings while an “elite few” are driving most bookings directly.

Learn how to identify obstacles in your strategy that are holding you back and generate higher ADR bookings at a fraction of the cost of OTA Commissions.

This webinar, which is a must-attend for independent hotel owners, GMs, marketing and revenue managers who are not satisfied with the status quo and wish to be empowered with the knowledge and tools to create more interest and demand for their hotel without needing to be mostly reliant on third parties to do so.

Alexander will explain what roadblocks most hotels face when trying to generate more direct, undiscounted and uncommissioned bookings and how successful hotels have overcome these roadblocks.

We’ll introduce hotel case studies and shifts these hotels made and the impact this had on their results.

Topics:

– How to overcome loss of revenue from discounting and commissions
– How to shift from a Guts-driven to data-driven strategy
– The 4 Key Performance Indicators you should be monitoring regularly
– The 10 Pillars that drive (or slow down) your direct bookings
– And which first steps you can take, depending on where you are today

About

Each year, the Adventure Travel Trade Association (ATTA) produces an Industry Snapshot Report, a compilation of data resulting from a survey of adventure travel industry operators on topics such as popular destinations, activities, and industry business practices. It provides those working within industry critical industry benchmarks, and those outside the industry with perspective on the health, outlook, and characteristics of this dynamic environment. 2020 was a particularly challenging year for the tourism industry, and this data serves as one way to track COVID-19’s true effects and adventure travel’s recovery. Join Heather Kelly, ATTA’s Sr. Research Manager, to dig deeper into this report and to see what is coming next for adventure tourism worldwide.

This webinar will be recorded and shared with those who register. Registration is required.

Presenter: Heather Kelly, Senior Manager of Research, ATTA
Heather joined the ATTA in December 2019. She brings many years of tourism and data experience to her role as Senior Manager of Research. Heather grew up in Ithaca, NY and still resides nearby, which is a great home base for exploring the world.

After working for a hospitality research firm and in a hotel sales office, Heather went on to spend 3.5 years as Marketing Manager for the Aruba Convention Bureau for North America, and one year as a consultant with Discover the Palm Beaches, Florida. The Caribbean is still one of her favorite places to visit, and she has been to 15 islands and counting. A PADI-certified diver and boat lover, Heather’s favorite adventure activities involve the water (although she is horrible at windsurfing).

Heather also spent 7 years with Hotel Link Solutions, part of the WHL Group, working with small hotels in developing tourism economies to build their online presence. Her biggest projects were in the South Pacific islands. She has worked on consulting projects with the European Travel Commission, the Discover England Fund, and others. She also spent a summer teaching in Germany and has traveled solo through parts of Europe and Asia.

A true lover of learning, Heather has earned a BS in Communications from Ithaca College, an MBA in Marketing from Suffolk University, and an MS from The Hotel School at Cornell University. She has taught undergraduate and graduate-level marketing at four universities. Her new role with the ATTA gives her plenty of opportunities to continue incorporating her love of knowledge with her passion for the tourism industry.

THE BEST OF THE HOSPITALITY INDUSTRY

LEARN FROM THE EXPERTS

Welcome to Asksuite Insights – The Reservation Experts Summit, offering a glimpse into the changing world of direct reservation channels. Join an exclusive community of 500 hospitality professionals, with an exciting agenda and networking opportunities.

You don’t want to miss this milestone on the hospitality industry’s calendar, so reserve your spot today!

What you will learn from the experts

• Digital Marketing & E-Commerce
• Direct Reservation Channels
• Contact Center & Reservation Management
• Direct Booking

 

AGENDA

 

 

WEDNESDAY 6TH OCTOBER

4:00pm (CET) Opening Session

Rodrigo Teixeira – CEO @ Asksuite

4:45pm (CET) Expert Keynote Speaker

Christine Trippi – CEO @ The Wise Pinneaple

5:30pm (CET) Panel 1 – Hotel Chains: Centralized reservation center or direct service at hotels?

Vladimir Martinov – CEO @ Beehive Hospitality

Manny Melendez – Director of Strategic Sales @ Amadeus Hospitality

 

THURSDAY 7TH OCTOBER

 4:00pm (CET) Expert Keynote Speaker

Adrienne Hanna – CEO @ Right Revenue

4:45pm (CET) Panel 2 – Best practices to manage the challenges of direct bookings and multichannels

Bianca Porto Barga – Director of Sales @ Asksuite

Michael McCartan @ Atomize

Thibault Catala – Managing Director & Founder @ Catala Consulting

Vineeth Purushothaman – Regional Director EMEA @ Wyndham

Registration link: https://content.asksuite.com/registration-asksuite-insights

The objective of the seminar is to bring together key stakeholders on a tourism product co-creation and development process.

It aims at highlighting & packaging at a cross-border level, a range of places and experiences using innovative/creative processes and concepts emerging in the AT niche so as to attract more visitors in off season periods and to less-known areas. It is a pitching event of product ideas between different stakeholders to support the creation of cross border products with the objective of giving tourists the opportunity to delve into the treasures and become emotionally connected to the Mediterranean.

Registration link: https://t.co/pqIhtgRnYx

MEDUSA is a #EuropeanUnion-funded project under ENI CBC Med. It aims to develop and promote #sustainable #adventuretourism in the #Mediterranean.

ABOUT

On October 6-7, the Mekong Tourism Coordinating Office and Destination Mekong together will host virtual 2021 Mekong Innovations in Sustainable Tourism – World Tourism Day Forum event under the theme of “Innovation leading to Inclusive Growth” to bring four Destination Mekong initiatives together:
Experience Mekong Showcases (EMS)
Mekong Innovations in Sustainable Tourism (MIST)
Mekong Heroes
Mekong Faces
Mekong Youth
We look to hold our 2021 MIST Forum virtually to witness the pitching of our 2021 finalists of the EMS and MIST programs. This is very exciting and a chance for everybody to witness these innovative enterprises and ventures showcase how sustainability and resilience will transform travel and tourism in the Mekong Region in the future, post pandemic. We will also announce the 2021 Mekong Hero, who will join the 2020 Mekong Heroes Hall of Fame, and showcase some of our diverse and inspiring Mekong Faces and Mekong Youth.

Register at: https://www.destinationmekong.com/event-directory/

 

About

Join the 1st Tourism Naturally Online Symposium and become part of an innovative and agile community to actively shape the future of tourism.

Tourism Naturally is a platform founded in 2016 to address the myriad of issues that arise for nature. Through this symposium, we aim to create awareness, explore different points of view and discuss with like-minded people current challenges of the industry to facilitate solutions for more sustainable tourism models.

Due to the pandemic, the online symposium has been created as a new independent format. The Tourism Naturally Online Symposium will be a 1-day free event with a special focus on advancing experience with nature-based tourism, wellness and health & medical tourism and utilising smart technologies for sustainable development in this context. This format aims to bring together industry practitioners, policy makers, researchers and students to exchange ideas and search for solutions.

The Tourism Naturally Online Symposium serves as a connecting point between academia, stakeholders and the industry as a whole. It aims to unite their values by highlighting how necessary and important sustainable tourism is in a global post-pandemic tourism era.

Connecting academic research, government agencies, the tourism industry and local communities, we aim – now more than ever – to create direct and indirect social as well as financial benefits.

Registration link https://survey.th-deg.de/index.php/261182?lang=en