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ATTRACTING CULINARY TOURISTS
Through an in-depth look at the relationship between food & drink and tourism, this webinar explores how to appeal to visitors who are seeking a rich experience. Topics covered, including how to integrate foodways into existing value propositions, serve as the foundation for considering the culinary tourist as a market segment that can be grown through strategic marketing and promotion.
To learn more about additional Culinary Tourism webinars: www.tiabc.ca/2021-culinary-tourism-webinar-series
Agatha Podgorski | Director of Community Engagement at Culinary Tourism Alliance
Valerie Keast | Program Manager at Culinary Tourism Alliance
9AM – 10:15AM
LABOUR STRATEGY
Krista Bax | CEO of go2HR
Philip Mondor | President & CEO of Tourism HR Canada
10:30 – 11:15AM
DETAILS COMING SOON
10:30 – 11:15AM
HOSPITALITY FINANCIAL LEADERSHIP | CREATING AN ENGAGED TEAM WITH YOUR HOTEL FINANCES
David Lund | Hotel Financial Coach
11:30 – 12:15PM
THE SHIFTING DIGITAL LANDSCAPE
What’s changing and what to do about it. Learn about some of the big shifts affecting digital marketing, what’s driving them, and what they mean for BC’s tourism industry.
John Ounpuu | Partner, Modern Craft
11:30 – 12:15PM
WORKING WITH MEDIA PRESENTED BY BEATTIE TARTAN
Jessica Harcombe Fleming | Managing Director, Beattie Tartan
12:30 – 1:15PM
UNDERSTANDING EMPLOYER RIGHTS AND RESPONSIBILITIES IN THE COVID 19 TESTING & VACCINE ROLLOUT
As the provincial vaccine rollout program begins in earnest this Spring, employers may be confronted with questions and concerns from their staff about COVID-19 vaccinations.
Please join us for an informative, interactive session with legal experts as we delve deeper into the workplace ramifications of this public health initiative critical for recovery. Some key topics covered as a part of this session include:
Infectious Disease Case Law – Lessons Learned for Tourism/Hospitality
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Occupational Health & Safety, Workers Compensation and Privacy Considerations
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Human Rights Considerations
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Vaccination Policies – key elements & implementation
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Questions & Answers
Krista Bax | CEO of go2HR
Ryan Anderson | Partner, Mathews Dinsdale & Clark, LLP
Natasha Jategaonka | Employment Lawyer with expertise in Epidemiology, Mathews Dinsdale & Clark, LLP
12:30 – 1:15PM
SERVING THE LGBTQ TRAVEL MARKET
The global LGBTQ2 travel market spends over US$200 Billion annually, and presents a huge opportunity as destinations and tourism businesses look towards recovery. Learn more about the travel habits and motivators of this market, and how to become market-ready.
Darrell Schuurman | Co-Founder and CEO of CGLCC
