Digital Marketing for Tourism: The Essential Guide

Are you starting out or needing an update on digital marketing but lacking the core skills?

About this Event

This event is part of Fife Business Week.

Learn the key principles of digital marketing and how develop results-focused essential skills using the right tools.

From identifying the right channel to evaluating campaign performance for your tourism business.

This webinar was developed to help your tourism businesses confirm the online demand for your product or service.

You will learn the essential principles of digital marketing and how to apply these to your tourism business with practical take aways

you can implement straight away.

Webinar Content:

• Key principles of digital marketing and a results-driven approach
• Using the right tools and data to inform the design and development of your website
• SEO basics and how to get more traffic from Google
• Increase engagement through social media
• The importance of reviews and user generated content
• Build lasting relationships through email and customer experience management
• The session includes live demos featuring free online applications and tools.

What will you learn?

• How to develop a plan with performance measures
• How to brief or begin the website design and development process
• What Google likes and looks for in a website
• What to do and what not to do when developing a social media plan
• How to manage user reviews and deal with online complaints

Date : Wednesday November 4th, 2020