Forecasting for the ‘new normal’ in your hotel business

In this session we will explore how to develop a forecast for your accommodation revenues based on the revised capacity constraints.

About this event

It is possible that your business is experiencing changing patterns of demand with previous markets such as business customer bookings declining but leisure business is increasing. Using historical data can be misleading as market behaviours change. Join us to learn more about how to rebuild your forecast to take account of both data from the past and future opportunities.

In this 90 minute webinar delegates will learn more about:

• How to prepare a detailed forecast
• Using SPIT data from last year
• Booking pace and pick up calculations

The webinar will be hosted by Debra Adams, owner at arena4finance.

Debra Adams is the founder of the business, a leading practitioner in developing courses for improving financial know how and commercial acumen in the service sectors. She is the author of the highly acclaimed textbook ‘Strategic Management Accounting for the Hospitality, Tourism and Leisure Industries’ now available here in 2nd edition. The third edition is to be published by Goodfellow Publishing in 2021.