Game-changing Data to Drive Your Destination’s Recovery… and Beyond

You will learn how you can manage your destination with real-time sentiment data. More than 170 DMOs worldwide use the Tourism Sentiment Index (TSI), first created by Destination Think in 2018, to monitor online sentiment and gain insights vital to tourism recovery.

Here, Tourism Winnipeg will share how they use traveller and resident data to communicate responsibly, build public confidence, and guide recovery strategies for 2021 and beyond. Register now.

Rodney, Payne, CEO at Destination Think, Mike Duffield, Head of Product at Tourism Sentiment Index, and guests will show you how TSI distills vast online data into a useful report for destination marketers.

Key takeaways will include:

• How to find out, in real-time, the way travellers and residents feel about your destination.
• How resident and traveller sentiment data can aid your destination’s recovery.
• How conversations on sites like Tripadvisor, Google and Facebook are positioning your destination.
• What product development opportunities are surfacing within online traveller discussions.
• How Tourism Winnipeg uses TSI Live to manage tourism recovery through COVID-19.

“TSI Live arrived at the perfect moment. Public perception has been so volatile since the onset of COVID-19. It’s a tough balancing act. To communicate clearly and responsibly, we need to emphasize safety first. We also need to support our local tourism businesses while making sure that Tourism Winnipeg’s marketing efforts align with what our residents are comfortable with.

“TSI Live and the COVID-19 module give us insight into how people feel about travel and about our city at an astonishing level of detail. The data has helped us communicate with sensitivity and empathy, and we’ve successfully built public confidence in our organization and in travel to Winnipeg. Our marketing and communications would not have been as successful in 2020 without TSI Live.”
– Cody Chomiak, Director of Marketing, Tourism Winnipeg