About the Webinar

The pandemic has not dampened the importance of sustainability—in fact, it’s highlighted just how intertwined human health is with the health of our planet. As consumers and businesses become more conscious of their environmental impact coming out of the pandemic, hotels will need to plan for a new normal in travel that embraces sustainability along with good hygiene practices.

In this webinar, experts from Green Key, Innovation Lighthouse, and Arthur Hotels will join Pegasus for an in-depth discussion on hotel sustainability in the age of COVID-19. Participants will learn:

• Why sustainability is as important as ever, even in a pandemic, and how hotels can use it to distinguish themselves from the competition
• Tested and proven sustainability interventions that help hotels save substantial water and energy and reduce operational costs
• How to use simple behavioral insights for more sustainable hotel guest stays
• Why and how to approach sustainability certification, and how other hotels have achieved this

TUESDAY, NOV 17, 2020 @ 11:00 ET

Panelists

Finn Bolding Thomsen
Deputy CEO & International Green Key Programme Director
Foundation for Environmental Education

Finn Bolding Thomsen is the International Director of the Green Key programme (voluntary eco-label for 3200+ hotels and other tourism facilities in 60+ countries). He is in charge of developing and coordinating the programme at the international level. This is done through connections to various international stakeholders (UN organisations, international hotel chains, etc.), the Green Key National Operators and the participating establishments. Finn has been working at the Green Key International Director since 2013, but has been working in the Foundation for Environmental Education (the organisation hosting Green Key) since 1998. Finn holds a MSc in Biology from the University of Copenhagen, Denmark.

Kelsey Wilson
Projects Lead
Innovation Lighthouse

Kelsey Wilson grew up in a small town near San Diego, California, where people have a deep love for the ocean & the environment. Sustainability is in her blood, too. She loves all things psychology and has a passion for studying human behavior. She has been working in Europe in these two fields for the past 6 years, in projects from universities to growing companies, like Innovation Lighthouse. Her most exciting work at the moment is implementing a new behavioral framework that the team has built to help building owners crack the code on getting tenants to behave more sustainably.

Alexander Kroeijer
Head of Sales
Arthur Hotels

Alexander Kroeijer has served as Head Of Sales for Arthur Hotels for the last 6 years, planning all sales and strategic efforts as part of the managerial team. He is responsible for more than one third of the total revenue of the hotels. Alexander has 15+ years experience from the hotel industry, including working for the brands Scandic and Hilton. He is very keen to change the way the industry works with sustainability and pushes for implementing new ideas as a small independent chain. Alexander holds a BSC(Hons) from Oxford Brookes University in Hotel & Restaurant Management.

Alexander Ryll
Director Global Corporate Sales, Pegasus

Originating from New Zealand, Alexander moved to Europe and began his hotel career at a 500-bedroom property working in reservations and corporate sales. Further positions followed, including e-commerce and distribution at one of Europe’s largest independent hotel representation firms, corporate sales for Germany’s largest hotel chain, and revenue management for one of the largest global online travel agents, before returning to work in corporate sales at Pegasus in 2016.  Alexander is a GBTA Hotel Committee member and Membership Ambassador for the Nevada Hotel Lodging Association.