Influencer Marketing In The Tourism Industry

How does Influencer Marketing work for the tourism industry and how easy is it to get started? Join TRIBE and Meg Coffey as we explore.

About this Event

Instagram and Facebook are becoming every modern marketer’s secret weapon; allowing us to use one of the world’s largest social networking platforms as a means to organically spread branded content.

Join TRIBE Client Partner, Zach Kangelaris, and Social Media Expert, Meg Coffey, as they unpack all things Influencer Marketing; as well as how it can elevate strategies for the tourism industry.

We’ll look at where the industry started and most importantly, where it is headed. You’ll learn how to turn your most influential customers into your Marketing, Sales, and Creative departments – and best of all, how to make it work for every budget.

Your Hosts

Zach Kangelaris, Client Partner at TRIBE

Zach Kangelaris is a Client Partner at TRIBE, the branded content platform that connects brands with their most influential customers for Influencer Marketing at scale. TRIBE has run over 15,000+ campaigns across Australia, the U.K., and the U.S. Based in Melbourne, Zach applies his background in both marketing and sales, helping brands like Bunnings, Domino’s, and DiDi with their influencer and content marketing strategies.

Meg Coffey, Managing Director at Coffey & Tea

Meg Coffey is one of Australia’s leading and most sought-after social media educator and public speakers. While Meg is a hospitality and tourism sector specialist, her skill and understanding of “social” translates to any application, and she leads the charge for digital empowerment across Australia. She is the founder of State of Social, Australia’s largest social media conference, and #SMPerth, the city’s ‘go-to source for the latest news in the digital space and a community for those to learn and share.’