Search Engine Marketing : Digital 101 series

Next in our Digital 101 series, we take a deep dive into Search Engine Marketing (SEM), one of the foundations of travel advertising. In this webinar, you will learn keyword best practices and how to optimize your search campaigns. Our SEM specialists will also cover different pricing and performance models to ensure your advertising is successful.

Our Digital 101 series gives travel marketers the foundational knowledge to begin driving direct bookings. Please come prepared to engage and ask questions of our experts.

Hosted By:

Sacha Lien, Principal Product Manager, Sojern

As a digital media product leader with years of experience bringing performance advertising solutions to market, Sacha is responsible for managing Metasearch and new SEM initiatives at Sojern. Born in Hawaii and raised in Singapore in a family of hoteliers, he now lives just outside of San Francisco with his family and has a list of places he wants to visit that never seems to grow smaller.

Nick Schrage, Search Engine Marketing Analyst, Sojern

As a search engine marketing analyst, Nick is responsible for managing SEM campaigns at Sojern. With over 7 years of experience building, optimizing, and maintaining campaigns, he is constantly looking for new ways to drive performance through search. Prior to Sojern, Nick was an SEM optimization manager specializing in home furnishings for Walmart eCommerce.