PEF in the tourism sector is a basic training on how the product environmental footprint (PEF) method could be applied in the accommodation and catering sectors

Dear Participant,

This the registration for the basic training on Product Environmental Footprint (PEF) method in the tourism sector.

Within the Environmental Footprint (EF) work, the Commission is organising a webinar that will provide a very basic introduction on how to apply the PEF method in the tourism sector, especially in accommodation and catering businesses. The webinar will address questions such as what is PEF and which are the potential benefits and costs of applying this method to those businesses.

This is a very basic training that does not need previous experience. The training can be followed-up by the information and trainings available at DG ENV website (https://ec.europa.eu/environment/eussd/smgp/ef_trainings.htm).

At the end of the webinar, there will be time for questions and answers.

When: 14 October 2021, from 15h to 16h CET
Where: online, through Webex meetings

About

If you’re tired of being at the mercy of OTAs and tour operators, this is one presentation you don’t want to miss!

Alexander Galarraga, lead strategist at Booking Success will bring to light why most hotels fail at generating profitable direct bookings while an “elite few” are driving most bookings directly.

Learn how to identify obstacles in your strategy that are holding you back and generate higher ADR bookings at a fraction of the cost of OTA Commissions.

This webinar, which is a must-attend for independent hotel owners, GMs, marketing and revenue managers who are not satisfied with the status quo and wish to be empowered with the knowledge and tools to create more interest and demand for their hotel without needing to be mostly reliant on third parties to do so.

Alexander will explain what roadblocks most hotels face when trying to generate more direct, undiscounted and uncommissioned bookings and how successful hotels have overcome these roadblocks.

We’ll introduce hotel case studies and shifts these hotels made and the impact this had on their results.

Topics:

– How to overcome loss of revenue from discounting and commissions
– How to shift from a Guts-driven to data-driven strategy
– The 4 Key Performance Indicators you should be monitoring regularly
– The 10 Pillars that drive (or slow down) your direct bookings
– And which first steps you can take, depending on where you are today

Human movement data has become a must-have for analysts in industries from retail, to tourism, to finance. As this unique type of visitation data has become more common, companies have begun to ask: Who are the humans behind the visits? Near, the global leader in privacy-led Data Intelligence, and Spatial.ai, a real-time customer segmentation company, have teamed up for a live webinar on Tuesday, October 19 at 11am PT | 2pm ET on how to identify the personalities and preferences of visitors – and how to activate those insights via digital marketing.

Join us to learn how to apply this data to:

• Retail use cases: Segment visitors to sites, pick high-performing locations, and use personalized advertising to drive foot traffic.
• Tourism use cases: See the change in tourist types visiting your destination, recommend activities based on their interests, and learn where to find more of them.‍
• Advertising use cases: Use the understanding of your site’s visitors to target those people directly with the right message on Facebook, Google, and digital advertising.

Topic: Accelerate Direct: powerful strategies to drive and convert more bookings

Description: Direct bookings are on the rise, but how can hoteliers capitalise on them?

Join SiteMinder, Sojern, and The Hotels Network as we discuss strategies to accelerate direct bookings, the importance of a strong online presence, and examples of creative ways hoteliers are maximising their direct channel. See how plug-in apps can boost direct revenue and increase conversions.Be sure to attend to learn more about:
– Direct bookings blockers – and how to identify them
– Using Facebook as a direct channel
– The upward trend of direct bookings
– Improving your guests booking experience
– Meeting new guest expectations

Register now to join us live!

About

Join us as we speak with Robin Shaw, founder of Wine Tourism Australia, who will share her thoughts on what this decade holds with regard to wine tourism.

Event link:

https://us02web.zoom.us/webinar/register/WN_P0Bhl18wQo2pSsrAQ3N-LQ

The event

Centro de Innovación of Universidad Católica de Chile in association with LANZBC, Enoturismo Chile, Regional Government of O’Higgins in Chile, Corfo invite you to participate in the online Wine Tourism Meeting on October 21 at 10am (NZ time).

Come and join our amazing panel from Mexico, Argentina, Chile and New Zealand.

Find out what is happening in the wine tourism industry in their respective countries, how they have dealt with the impact of Covid-19 and managed to recover. This forum will also provide us with the opportunity to share good practice, create a dialogue and build a network to allow us to face future challenges in the wine tourism industry.

Once registered, the ticket that we will send to your email will include the link to the Zoom platform.

ABOUT

In 2020, Covid-19 brought the world to a halt and kept the travel business grounded. In 2021, green shoots of hope have sprouted as a result of vaccine rollouts and reduced restrictions. As we approach 2022, travel companies want to know if their business will return to pre-pandemic levels, and when that happens, if the landscape will look more like “back to normal” or a “new normal”.

Research shows that travelers are eager with anticipation for their next trip, and they have strong intentions to book in the coming months. Unfortunately, they’re mired in a sea of conflicting travel restrictions and messaging about public health risks, sometimes even within their own borders, which leaves them with continued discomfort around making definitive plans.

To discover where travelers truly are today, Travelzoo, in partnership with Skift, conducted a global survey on traveler preferences and behavior over the last 18 months. What behaviors have truly changed? What’s driving those changes? Are they temporary or permanent?

In this upcoming webinar, Travelzoo and Accor will join Skift to explore the survey’s findings and help travel brands across every industry sector understand what they can do today to inspire potential customers, turn traveler dreams into reality, and kickstart the drive to revive their business.

WHAT YOU’LL LEARN

• How consumer sentiment is changing as the pandemic evolves
• What’s important to travelers as they dream about and plan their next vacation
• Key strategies to increase conversions amidst continued uncertainty
• How the travel industry can learn from new behaviors and apply these lessons to their business today

Are you keen to get your tourism data in order for better business efficiency? Join us on Wednesday 27 October.

About this event

Join Traveltech for Scotland for this online event on Wednesday 27 October, 10.30am – 12 noon, to hear from four companies who will offer insights and examples of how tourism and hospitality SME’s and organisations can make data work better for their respective businesses.

There will be time for a Q&A with speakers, and practical take-aways for your business, as well as plenty of industry examples of how businesses are using data for better decision-making. There will also be information on how to access opportunities for collaborative projects and support for making the most of your business data.

Sign up now to hear from our speakers.

The List

Effini

The Data Appeal Company

Wilderness Sensors

About

Each year, the Adventure Travel Trade Association (ATTA) produces an Industry Snapshot Report, a compilation of data resulting from a survey of adventure travel industry operators on topics such as popular destinations, activities, and industry business practices. It provides those working within industry critical industry benchmarks, and those outside the industry with perspective on the health, outlook, and characteristics of this dynamic environment. 2020 was a particularly challenging year for the tourism industry, and this data serves as one way to track COVID-19’s true effects and adventure travel’s recovery. Join Heather Kelly, ATTA’s Sr. Research Manager, to dig deeper into this report and to see what is coming next for adventure tourism worldwide.

This webinar will be recorded and shared with those who register. Registration is required.

Presenter: Heather Kelly, Senior Manager of Research, ATTA
Heather joined the ATTA in December 2019. She brings many years of tourism and data experience to her role as Senior Manager of Research. Heather grew up in Ithaca, NY and still resides nearby, which is a great home base for exploring the world.

After working for a hospitality research firm and in a hotel sales office, Heather went on to spend 3.5 years as Marketing Manager for the Aruba Convention Bureau for North America, and one year as a consultant with Discover the Palm Beaches, Florida. The Caribbean is still one of her favorite places to visit, and she has been to 15 islands and counting. A PADI-certified diver and boat lover, Heather’s favorite adventure activities involve the water (although she is horrible at windsurfing).

Heather also spent 7 years with Hotel Link Solutions, part of the WHL Group, working with small hotels in developing tourism economies to build their online presence. Her biggest projects were in the South Pacific islands. She has worked on consulting projects with the European Travel Commission, the Discover England Fund, and others. She also spent a summer teaching in Germany and has traveled solo through parts of Europe and Asia.

A true lover of learning, Heather has earned a BS in Communications from Ithaca College, an MBA in Marketing from Suffolk University, and an MS from The Hotel School at Cornell University. She has taught undergraduate and graduate-level marketing at four universities. Her new role with the ATTA gives her plenty of opportunities to continue incorporating her love of knowledge with her passion for the tourism industry.

THE BEST OF THE HOSPITALITY INDUSTRY

LEARN FROM THE EXPERTS

Welcome to Asksuite Insights – The Reservation Experts Summit, offering a glimpse into the changing world of direct reservation channels. Join an exclusive community of 500 hospitality professionals, with an exciting agenda and networking opportunities.

You don’t want to miss this milestone on the hospitality industry’s calendar, so reserve your spot today!

What you will learn from the experts

• Digital Marketing & E-Commerce
• Direct Reservation Channels
• Contact Center & Reservation Management
• Direct Booking

 

AGENDA

 

 

WEDNESDAY 6TH OCTOBER

4:00pm (CET) Opening Session

Rodrigo Teixeira – CEO @ Asksuite

4:45pm (CET) Expert Keynote Speaker

Christine Trippi – CEO @ The Wise Pinneaple

5:30pm (CET) Panel 1 – Hotel Chains: Centralized reservation center or direct service at hotels?

Vladimir Martinov – CEO @ Beehive Hospitality

Manny Melendez – Director of Strategic Sales @ Amadeus Hospitality

 

THURSDAY 7TH OCTOBER

 4:00pm (CET) Expert Keynote Speaker

Adrienne Hanna – CEO @ Right Revenue

4:45pm (CET) Panel 2 – Best practices to manage the challenges of direct bookings and multichannels

Bianca Porto Barga – Director of Sales @ Asksuite

Michael McCartan @ Atomize

Thibault Catala – Managing Director & Founder @ Catala Consulting

Vineeth Purushothaman – Regional Director EMEA @ Wyndham

Registration link: https://content.asksuite.com/registration-asksuite-insights

The objective of the seminar is to bring together key stakeholders on a tourism product co-creation and development process.

It aims at highlighting & packaging at a cross-border level, a range of places and experiences using innovative/creative processes and concepts emerging in the AT niche so as to attract more visitors in off season periods and to less-known areas. It is a pitching event of product ideas between different stakeholders to support the creation of cross border products with the objective of giving tourists the opportunity to delve into the treasures and become emotionally connected to the Mediterranean.

Registration link: https://t.co/pqIhtgRnYx

MEDUSA is a #EuropeanUnion-funded project under ENI CBC Med. It aims to develop and promote #sustainable #adventuretourism in the #Mediterranean.

About

Upgrading our social media channels – the do’s and don’ts of social media. Will we see hoteliers dancing or chefs doing food demos on TikTok?

Join us on September 22 and find out about the newest hospitality trends. We are live-streaming on RaizUp LinkedIn page.

Guest speaker and hosts:

* Bruce Jordan – Managing Partner at Hotel Guest Management
* Berengere Brohan – Founder & Managing Director at My.O.C
* Khristina Quigley – Key Account Director at Hoist Group
* Calvin Tilokee – CEO & Creative Director at Revpar Media
* Thibault Catala, Founder & Managing Director, Catala Consulting

See you online!

#RevenueHACKS is a weekly interactive LinkedIn Live series on Raizup (ex WHTT), with practical, real value advice on Revenue Management strategies.The broadcast is also available on YouTube and Facebook anytime on demand. Join us on www.weraizup.com.

About

So many of our customers used gift cards to protect their cashflows during the pandemic.

Gift Cards generated €1.5 million within 24 hours for one of our customers, last year during Black Friday Sale.

That’s the potential of gift cards!

Yet, there are so many hotels and other hospitality businesses out there, who are not leveraging this fantastic revenue tool!

In this webinar we will:

1. Deliver a short, crisp and value-packed training that will show you how you can be successful with gift cards.

2. Speak with hoteliers who have been there and done that successfully.

3. Demo a modern gift card solution that you can go live within days.

A digital conference exploring new ways for the travel sector to recover and provide consumer confidence post-pandemic.

About this event

Join us for a half-day conference that shines a spotlight on the critical issues facing travel businesses following the Covid-19 crisis.

Sharing the latest global insights from industry experts and leading start-ups on how to adapt business models, boost consumer confidence, and embed innovation, technology and sustainability to rebuild and accelerate the travel sector.

Amadeus and The Trampery invite travel startups to join us for a dynamic mix of panel discussions and keynote speakers, alongside the opportunity to network.

About Amadeus

Travel broadens horizons, creates connections and builds economies. Travel powers progress. And Amadeus powers travel.

As a travel technology company, Amadeus build the business critical solutions that help airlines and airports, hotels and railways, search engines, travel agencies, tour operators and other travel players to run their operations and improve the travel experience, billions of times a year, all over the world.

Around the world, thousands of startups have fuelled their growth with Amadeus. We are always looking for opportunities to collaborate with entrepreneurs who are passionate about what they do, and deliver next generation technology that improves the travel experience. Whether you already have a minimum viable product or are looking to enter the travel space, Amadeus has something to offer your startup.

Learn more here.

About The Trampery

The Trampery is a purpose-led enterprise that provides support to entrepreneurs from under-represented backgrounds, offers training for businesses seeking to target social and environmental goals, and works to advance the wellbeing of its team.

Through their Evo Programmes, The Trampery is looking to Rethink Business putting people at the heart of everything they do. The Trampery creates communities that foster innovation, collaboration, and creativity, and brings together technology startups with big corporates within the travel industry as part of their Traveltech Programme.

Through a tailored events programme, bespoke introductions and organised pitch opportunities they have supported almost 100 travel tech startups on their journey so far.

Learn more here.

ABOUT

On October 6-7, the Mekong Tourism Coordinating Office and Destination Mekong together will host virtual 2021 Mekong Innovations in Sustainable Tourism – World Tourism Day Forum event under the theme of “Innovation leading to Inclusive Growth” to bring four Destination Mekong initiatives together:
Experience Mekong Showcases (EMS)
Mekong Innovations in Sustainable Tourism (MIST)
Mekong Heroes
Mekong Faces
Mekong Youth
We look to hold our 2021 MIST Forum virtually to witness the pitching of our 2021 finalists of the EMS and MIST programs. This is very exciting and a chance for everybody to witness these innovative enterprises and ventures showcase how sustainability and resilience will transform travel and tourism in the Mekong Region in the future, post pandemic. We will also announce the 2021 Mekong Hero, who will join the 2020 Mekong Heroes Hall of Fame, and showcase some of our diverse and inspiring Mekong Faces and Mekong Youth.

Register at: https://www.destinationmekong.com/event-directory/

 

A world welcoming to all

Hear how brands across Expedia Group are developing inclusive marketing strategies and campaigns to help bring the world within reach for everyone. They’ll share what they’ve learned along the way, plus best practices on how to approach inclusivity with authenticity to ensure diverse travelers feel welcome.

In the webinar you’ll learn:

• what questions to ask when developing inclusive marketing campaigns
• how to connect effectively with increasingly diverse travel audiences through imagery and content
• ways to ensure travelers feel included throughout every step of their travel journey
• examples of effective inclusive travel marketing campaigns

Can’t attend at the scheduled time? Register anyway to receive a recording of the webinar by email.

On Tuesday 21 September 2021, from 14:00 to 17:00 CET the Policy Learning Platform will host an on-line thematic workshop on the topic of ‘competitive and sustainable tourism sector’.

By joining this event you will learn how to promote your regions thanks to tourism development strategies, branding and multi-stakeholder involvement. You will also learn how to create a diversified and sustainable tourism offer based on the valorisation of the natural and cultural heritage in your regions.

Why is competitive and sustainable tourism so important?

Astrid Severin, co-host and Thematic Expert for Environment and Resource Efficiency, underlines that: “Many policymakers are currently looking for sustainable solutions that disperse tourism flows, bring growth and employment to less known areas and untap the potential of Europe’s rich natural and cultural heritage. Interreg Europe can feature some successful concepts to inspire these much needed policy changes.”

What is the event format?

In the course of an afternoon, we will bring to you three consecutive 45-minute sessions structured as follows:

• Session I

You will get inspired by the successful tourism development strategy adopted by the Latvian City of Valmiera, a good practice of the Destination SMEs project. You will also discover how a local tourism strategy based on the revitalisation of the industrial heritage in the Swedish region Västra Götaland led to a policy change in the Andalusian Province of Granada thanks to the CHRISTA project.

• Session II

You will have the opportunity to join an active debate around Interreg Europe good practices in two parallel working groups, one on ‘Cooperation for success: joint branding and multi-stakeholder involvement programmes’, one on ‘Off the beaten track: Developing new geographically distributed and off-season tourism offers’.

• Session III

You will discover the outcome of the discussion in the working groups and learn from the European Commission about EU funding for competitive and sustainable tourism for the 2021-2027 programming period.

More information about the programme can be found in the draft event agenda.

Online policy helpdesk

At the end of the online thematic workshop, starting at 17:00, our Thematic Experts Luc Schmerber, Mart Veliste, Astrid Severin and Marco Citelli will be available for an online policy helpdesk. Make sure you book your 10’ spot!

What to expect from the event?

Insights into strategies to make competitive and sustainable tourism a staple of regional recovery out of the Covid-19 crisis. Knowledge of the challenges faced by peer regions, identification of potential solutions, exchange with other workshop participants, collaboration and networking with experts.

Registration is now open, link: https://zoom.us/meeting/register/tJUqd-CtqzwpGdYQ34hUU-Ni9LvOIszpyBsU

A follow-up article will be published online shortly after the event.

About this event

About this event

Join this exclusive, FREE webinar for Interior Designers working within the hospitality, hotel and spa sectors hosted by creative plants and floral designers, Benholm Group.

In this 1-hour session Creative Designer, Adrian Byne will introduce you to biophilic design for hospitality and the positive impact that plants can have when included.

• Learn how including biophilic design in your interior designs will make spaces look fantastic as well as contributing real health benefits.
• See live examples of how creative planting can elevate your interiors.
• Understand how plants actively contribute to a healthier environment.
• Discover how biophilic design positively impacts well-being.
• Get simple solutions to incorporate biophilic design on any budget.
• Have your questions on biophilic design answered in our Q&A section or email them ahead to mail@benholm.com

 

Website: www.benholm.com