April 19, 2021 4:00 pm
BHN news editor Eloise Hanson
Free
Boutique Hotels
Trailblazers 3.0: Old habits, new routines: Health, safety and wellbeing protocols
You will learn:
• The resources available to enhance and improve operating procedures
• Cleanliness and comfort expectations – is certification necessary?
• Understanding consumer demands and the role of transparency in rebuilding confidence
• Duty of care in 2021
Register HERE
…
March 24, 2021 12:00 pm
SiteMinder & Hoteliga
Free
Hoteliers
You’re invited to our educational workshop, hosted by SiteMinder and hoteliga. This workshop will be live, free of charge and exclusive for the hoteliga audience.
We will cover a variety of topics, including:
– Intro SiteMinder
– Channel management and online distribution
– How to increase occupancy, maximize margins and stay ahead of your competition
– The current situation in the market, booking trends, and traveler behaviors
– Top booking channels and predictions for 2021
At the end we will also have dedicated time to address your live questions.
We look forward to your attendance!
…
March 29, 2021 4:00 pm
BHN news editor Eloise Hanson
Free
Hospitality
One year on from the pandemic and the hospitality landscape has adapted, diversified, and innovated. How audiences consume media has changed radically too.
One year on from the pandemic and the hospitality landscape has adapted, diversified, and innovated. How audiences consume media has changed radically too. Earned media has perhaps never been harder to secure or more valuable, and getting your story shared with a quality audience has become a big task.
You will learn:
• How to adapt your marketing and PR strategy to a new media world and be best positioned for success
• Why 2021 is the year of attention – discover the latest techniques to maximise cut through and ROI
• The changing role of the journalist
• The future outlook
Register HERE
Trailblazers joining the discussion will be:
Piers Brown, CEO, International Hospitality Media
Glenn Haussman, NO Vacancy / Rouse Media
Debbie Hindle, chief executive, Four Travel, Four Communications
Sheena Bhattessa, founder, Citizen Femme
…
March 23, 2021 6:00 pm
The Hotels Network & ReviewPro
Free
Hotels
When we think about the guest experience, we often focus on the stay itself, from the moment the guest checks in at your hotel until check-out. But really, the experience of your (potential) guest with your brand begins the moment they land on your website, or even before.
Tuesday, 23rd March
In this webinar, we will be exploring how forward-thinking hotel brands are leveraging the latest in hotel technology to engage and convert website visitors online. Register today to hear the hoteliers on our panel sharing their experiences and find our more about:
- Why it’s important that your online reputation is in top shape to encourage guests to choose you over the competition.
- How to use advanced targeting to personalize the website experience and nudge users towards a direct booking.
- Why hotels are increasingly turning to automation to ensure potential guests have access to all the correct hotel information in real time.
- How to adapt online communication with guests in today’s constantly changing environment to reassure travelers while forging the direct relationship with guests.
Panelists
Fiona Gillen
VP Marketing
Matthew Bell
Product Specialist
Matthew McRoberts
Digital Marketing Executive
Ramon Adillon
Director of Accommodation and Hotel Quality
When we think about the guest experience, we often focus on the stay itself, from the moment the guest checks in at your hotel until check-out. But really, the experience of your (potential) guest with your brand begins the moment they land on your website, or even before.
Tuesday, 23rd March
In this webinar, we will be exploring how forward-thinking hotel brands are leveraging the latest in hotel technology to engage and convert website visitors online. Register today to hear the hoteliers on our panel sharing their experiences and find our more about:
- Why it’s important that your online reputation is in top shape to encourage guests to choose you over the competition.
- How to use advanced targeting to personalize the website experience and nudge users towards a direct booking.
- Why hotels are increasingly turning to automation to ensure potential guests have access to all the correct hotel information in real time.
- How to adapt online communication with guests in today’s constantly changing environment to reassure travelers while forging the direct relationship with guests.
Panelists
Fiona Gillen
VP Marketing
Matthew Bell
Product Specialist
Matthew McRoberts
Digital Marketing Executive
Ramon Adillon
Director of Accommodation and Hotel Quality
…
March 23, 2021 11:00 am
UNESCO
Free
Those Interested in Sustainable Tourism
Prof Alison Phipps in conversation with Cheryl Cockburn-Wootten, Rema Sherifi, Salma Zulfiqar and Alison McIntosh.
About this Event
In this fourth edition of the UNESCO RILA Sofa Cafés, Professor Alison Phipps , holder of the UNESCO Chair in Refugee Integration through Languages and the Arts (RILA) at the University of Glasgow, will enter into conversation with Cheryl Cockburn-Wootten (Waikato University), Salma Zulfiqar (ARTConnect for Solidarity and UNESCO RILA Affiliate Artist), Rema Sherifi (Maryhill Integration Network) and Alison McIntosh (Auckland University of Technology) to discuss the role of hospitality in community building.
This UNESCO RILA Sofa Cafés are a series of discussions around topics that touch on integration through languages and the arts. These informal discussions will be held on Zoom: the link will be in the confirmation email. Audience members are being encouraged to join in and ask their own questions to the panellists.
The Sofa Cafés are held on a monthly basis. The next scheduled episodes are on:
Thursday 22 April 2021 – CUSP N+: Women in Conflict Transformation
Thursday 27 May 2021 – Displaced Mothers
Biographies of the speakers:
Salma Zulfiqar
Salma Zulfiqar is an International Award winning Artist and Human Rights Activist working on migration. Her current creative projects, such as ARTconnects for Global Solidarity & The Migration Blanket, focus on empowering refugee and migrant women by promoting cohesion, tolerance, LGBT rights and preventing hate and extremism. Her artwork has been exhibited during the Venice Biennale in Italy, London, Birmingham, Paris, Greece & Dubai. She has been celebrated as one of Birmingham’s most inspirational women in the book One Upon A Time in Birmingham – Women Who Dared to Dream alongside Nobel Laureate Malala Yousafzai and sportswoman extrodinare Lisa Clayton.
Salma’s work has been an inspirational catalyst for changing the landscape of diversity in the arts particularly for inclusion and opening doors for female BAME artists in the Midlands region and beyond.
She has worked all over the world with the United Nations raising awareness of humanitarian issues in conflict and developing countries such as Afghanistan, Pakistan, Yemen, Syria, Egypt, Somalia, Chad and Kenya.
Cheryl Cockburn-Wootten
Dr Cheryl Cockburn-Wootten is Director of Teaching & Learning and Senior Lecturer at Waikato Management School, University of Waikato, New Zealand. She aims to facilitate research that informs and makes a difference to our society. She adopts critical organisational communication perspectives to examine social issues within tourism and hospitality. Her work examines issues relating to stakeholders, community engagement and social change. She is also, along with Professor Alison McIntosh, co-founder and co-facilitator of the Network for Community Hospitality which bridges teaching, research expertise with external stakeholders and organisations to make a difference to issues facing New Zealand society.
Alison McIntosh
Dr Alison McIntosh is Professor of Hospitality and Tourism at Auckland University of Technology, New Zealand. As a critical scholar, her main research interests are in social justice, inclusion and advocacy through tourism and hospitality; accessible tourism, community hospitality, indigenous tourism, sustainability and stakeholder engagement for social change. She is founding co-editor of the international journal, Hospitality & Society, and the open access journal Hospitality Insights that aims to bridge academic research with industry and community.
Rema Sherifi
Remzije (Rema) Zeka Sherifi -Trained as an electrical engineer, but radio was her passion and Rema was one of the first female radio journalists in Kosovo at age 17 (1973). She lost her job in 1990 as a result of the political persecution of Albanians at the time of the fall of Yugoslavia. As the war in the Balkans spread, and at the beginning of the western military intervention in Kosovo, Rema was forced to flee and was evacuated to Glasgow on medical grounds for cancer treatment , from a refugee camp in Macedonia.
Since Coming to Scotland Rema has worked tirelessly for other refugees arriving in the country. In 1999 she established Albanian Scottish association, youth drama and theatre production, women’s dance group” Colours of life” and costume making project.
For more than 16 years, she has been directing Maryhill Integration Network (MIN) where seven staff and 60 volunteers operate a diverse program of weekly activities in health, learning and creativity to support and improve the lives of people from overseas as well as local Scottish people. She believes that the arts and storytelling are a powerful way to reach out and change attitudes, culminating in MIN publications, exhibitions, costume making and fashion displays, international choir, folk dance, theatre production and events at local, city-wide and national levels.
Rema is a published author and a poet.
Alison Phipps
Alison Phipps holds the UNESCO Chair in Refugee Integration through Languages and the Arts at the University of Glasgow where she is also Professor of Languages and Intercultural Studies, and one of the founding members of Glasgow Refugee, Asylum and Migration Network (GRAMNET). She is Co-Chair of the AHRC GCRF Advisory board and recipient of a number of GCRF grants as both PI and Co I working in Zimbabwe, Gaza, Ghana, Uganda and with refugees in the UK. Most recently she was appointed Co-Director and Co-I for the £20 million UKRI GCRF South South Migration Inequality and Development Hub.
Alison chairs the New Scots Core Group for Refugee Integration in partnership with Scottish Government, COSLA and Scottish Refugee Council; She Co-Chairs AHRC GCRF Advisory Board and she is an Ambassador for the Scottish Refugee Council.
She is author of numerous academic books and articles and a regular international keynote speaker and broadcaster, including most recently, Decolonising Multilingualism: Struggles to Decreate, with Multilingual Matters. Her first collection of poetry, Through Wood was published in 2009, with a further collection – The Warriors who do not Fight was published in 2018, with co-author Tawona Sitholé.
In 2018 she was awarded the De Carle Visiting Professorship at Otago University, 2017 she was appointed Adjunct Professor of Hospitality and Tourism at Auckland University of Technology. In 2016 she was appointed ‘Thinker in Residence’ at the EU Hawke Centre at University of South Australia. She was the Inaugural Distinguished Visiting Professor at the University of Waikato, Aotearoa New Zealand in 2013, and is Adjunct Professor of Tourism. In 2011 she was voted ‘Best College Teacher’ by the student body and received the Universities ‘Teaching Excellence Award’ for a Career Distinguished by Excellence. In 2012 she received an OBE for Services to Education and Intercultural and Interreligious Relations in the Queen’s Birthday Honours. In 2019 she was awarded the Minerva medal by the Royal Society of Philosophy. She is an elected Fellow of the Royal Society of Edinburgh, Fellow of the Royal Society of Arts, and Fellow of the Academy of Social Sciences.
About this Event
In this fourth edition of the UNESCO RILA Sofa Cafés, Professor Alison Phipps , holder of the UNESCO Chair in Refugee Integration through Languages and the Arts (RILA) at the University of Glasgow, will enter into conversation with Cheryl Cockburn-Wootten (Waikato University), Salma Zulfiqar (ARTConnect for Solidarity and UNESCO RILA Affiliate Artist), Rema Sherifi (Maryhill Integration Network) and Alison McIntosh (Auckland University of Technology) to discuss the role of hospitality in community building.
This UNESCO RILA Sofa Cafés are a series of discussions around topics that touch on integration through languages and the arts. These informal discussions will be held on Zoom: the link will be in the confirmation email. Audience members are being encouraged to join in and ask their own questions to the panellists.
The Sofa Cafés are held on a monthly basis. The next scheduled episodes are on:
Thursday 22 April 2021 – CUSP N+: Women in Conflict Transformation
Thursday 27 May 2021 – Displaced Mothers
Biographies of the speakers:
Salma Zulfiqar
Salma Zulfiqar is an International Award winning Artist and Human Rights Activist working on migration. Her current creative projects, such as ARTconnects for Global Solidarity & The Migration Blanket, focus on empowering refugee and migrant women by promoting cohesion, tolerance, LGBT rights and preventing hate and extremism. Her artwork has been exhibited during the Venice Biennale in Italy, London, Birmingham, Paris, Greece & Dubai. She has been celebrated as one of Birmingham’s most inspirational women in the book One Upon A Time in Birmingham – Women Who Dared to Dream alongside Nobel Laureate Malala Yousafzai and sportswoman extrodinare Lisa Clayton.
Salma’s work has been an inspirational catalyst for changing the landscape of diversity in the arts particularly for inclusion and opening doors for female BAME artists in the Midlands region and beyond.
She has worked all over the world with the United Nations raising awareness of humanitarian issues in conflict and developing countries such as Afghanistan, Pakistan, Yemen, Syria, Egypt, Somalia, Chad and Kenya.
Cheryl Cockburn-Wootten
Dr Cheryl Cockburn-Wootten is Director of Teaching & Learning and Senior Lecturer at Waikato Management School, University of Waikato, New Zealand. She aims to facilitate research that informs and makes a difference to our society. She adopts critical organisational communication perspectives to examine social issues within tourism and hospitality. Her work examines issues relating to stakeholders, community engagement and social change. She is also, along with Professor Alison McIntosh, co-founder and co-facilitator of the Network for Community Hospitality which bridges teaching, research expertise with external stakeholders and organisations to make a difference to issues facing New Zealand society.
Alison McIntosh
Dr Alison McIntosh is Professor of Hospitality and Tourism at Auckland University of Technology, New Zealand. As a critical scholar, her main research interests are in social justice, inclusion and advocacy through tourism and hospitality; accessible tourism, community hospitality, indigenous tourism, sustainability and stakeholder engagement for social change. She is founding co-editor of the international journal, Hospitality & Society, and the open access journal Hospitality Insights that aims to bridge academic research with industry and community.
Rema Sherifi
Remzije (Rema) Zeka Sherifi -Trained as an electrical engineer, but radio was her passion and Rema was one of the first female radio journalists in Kosovo at age 17 (1973). She lost her job in 1990 as a result of the political persecution of Albanians at the time of the fall of Yugoslavia. As the war in the Balkans spread, and at the beginning of the western military intervention in Kosovo, Rema was forced to flee and was evacuated to Glasgow on medical grounds for cancer treatment , from a refugee camp in Macedonia.
Since Coming to Scotland Rema has worked tirelessly for other refugees arriving in the country. In 1999 she established Albanian Scottish association, youth drama and theatre production, women’s dance group” Colours of life” and costume making project.
For more than 16 years, she has been directing Maryhill Integration Network (MIN) where seven staff and 60 volunteers operate a diverse program of weekly activities in health, learning and creativity to support and improve the lives of people from overseas as well as local Scottish people. She believes that the arts and storytelling are a powerful way to reach out and change attitudes, culminating in MIN publications, exhibitions, costume making and fashion displays, international choir, folk dance, theatre production and events at local, city-wide and national levels.
Rema is a published author and a poet.
Alison Phipps
Alison Phipps holds the UNESCO Chair in Refugee Integration through Languages and the Arts at the University of Glasgow where she is also Professor of Languages and Intercultural Studies, and one of the founding members of Glasgow Refugee, Asylum and Migration Network (GRAMNET). She is Co-Chair of the AHRC GCRF Advisory board and recipient of a number of GCRF grants as both PI and Co I working in Zimbabwe, Gaza, Ghana, Uganda and with refugees in the UK. Most recently she was appointed Co-Director and Co-I for the £20 million UKRI GCRF South South Migration Inequality and Development Hub.
Alison chairs the New Scots Core Group for Refugee Integration in partnership with Scottish Government, COSLA and Scottish Refugee Council; She Co-Chairs AHRC GCRF Advisory Board and she is an Ambassador for the Scottish Refugee Council.
She is author of numerous academic books and articles and a regular international keynote speaker and broadcaster, including most recently, Decolonising Multilingualism: Struggles to Decreate, with Multilingual Matters. Her first collection of poetry, Through Wood was published in 2009, with a further collection – The Warriors who do not Fight was published in 2018, with co-author Tawona Sitholé.
In 2018 she was awarded the De Carle Visiting Professorship at Otago University, 2017 she was appointed Adjunct Professor of Hospitality and Tourism at Auckland University of Technology. In 2016 she was appointed ‘Thinker in Residence’ at the EU Hawke Centre at University of South Australia. She was the Inaugural Distinguished Visiting Professor at the University of Waikato, Aotearoa New Zealand in 2013, and is Adjunct Professor of Tourism. In 2011 she was voted ‘Best College Teacher’ by the student body and received the Universities ‘Teaching Excellence Award’ for a Career Distinguished by Excellence. In 2012 she received an OBE for Services to Education and Intercultural and Interreligious Relations in the Queen’s Birthday Honours. In 2019 she was awarded the Minerva medal by the Royal Society of Philosophy. She is an elected Fellow of the Royal Society of Edinburgh, Fellow of the Royal Society of Arts, and Fellow of the Academy of Social Sciences.
…
March 10, 2021 1:00 pm
EU UNESCO4ALL TOUR programme
Free
Those Interested in Accessible Tourism
EU UNESCO4ALL TOUR PROJECT: An Inclusive Tourism Story | The Final Conference Wednesday 10 March, 2021 12:00 – 14:30
About this Event
EU UNESCO4ALL TOUR programme comes to an end soon after 24 months of intense activity! We will be celebrating all together the results but the challenges as well we tackled during the implementation of the action. Do not miss the chance to join us at the final conference on March 10 at 12:00 PM CET. The UNESCO4ALL TOUR key players and protagonists sincerely invite all who stand for our mission: opening the access to the stunning EU World Heritage sites to people with visual impairments, but ultimately, all those who are passionate about “design4all” to join us!
UNESCO4ALL TOUR combines cultural heritages and assistive disruptive technology by Tooteko Arte™, offering people with visual impairments the opportunity to explore and enjoy art and admire beauty like never before! By simply touching the replica of the work of art (a cathedral, but ultimately the details from the work of art), people will get an audio track specifically elaborated for ensuring a seamless, engaging, multi-sensorial experience. The project was instrumental to validate the innovative tourism product in 4 EU UNESCO WH sites: the Archaeological Area and the Patriarchal Basilica of Aquileia in Italy; the Alhambra Palace, Generalife and Albayzìn, Granada in Spain; the Cathedral of St James in Šibenik, in Croatia; the Rila Monastery, in Bulgaria. Visual impaired people were invited to travel and to discover the EU WH sites and the unparalleled experience of the EU UNESCO4ALL TOUR project through the combination of technology, storytelling and 3D printing.
The final event will guide you through the storytelling of the project implementation, offering you insights from the perspective of the partners, testimonials from our travelers and interactive dialogues thanks to the participations of speakers from the cultural and creative sector, such as: Danièle Wagener, Massimo Negri and Dirk Houtgraaf. Additionally, the Forum of Slavic Cultures will be also hosted during the event.
Register in advance for this meeting: https://bit.ly/2OcC5QI
After registering, you will receive a confirmation email containing information about joining the meeting.
The project is coordinated by X23, The Innovation Bakery (Italy )and was implemented by the Camara Granada (Spain), Tooteko (Italy), 5-senses (Malta) Typhological museum (Croatia), Rakursi Gallery (Bulgaria) and the European Museum Academy (EMA; the Netherlands).
__________________________________________________________________
PROGRAMME
12. 00- 12.05 Welcome speech from the Coordinator, X23 Srl
12.05- 12.10 EU Project Officer, Alan Vella (EASME, EU Commission)
12.10- 12:20 Consortium partners: this is us!
- Tooteko Srl- Fabio D’Agnano
- 5-senses- Nadia Theuma
- Typhlological Museum of Zagreb- Zeljka Bosnar
- Rakursi Art Gallery- Rumyana Yoneva
- Càmara Granada- Isabel Contreras
- European Museum Academy- Henrik Zipsane
12.20 -12.55 Session 1. Cultural heritage “accessible4All”
- Typhlological Museum of Zagreb- Zelika Bosnar
- Round-table: How to tackle the accessibility issue in museums- Massimo Negri; Danièle Wagener; Virgil Nitulescu (tbc); Dirk von Houtgraaf (tbc)
12.55 – 13.10 Session 2. Inclusive Tourism, assistive technology and creative industries
- Disruptive assistive technology applied to the EU UNESCO4ALL TOUR– Fabio D’Agnano – Tooteko Srl
13.10 – 13.30 Session 3. Once-in-a-lifetime experience: the EU UNESCO4ALL TOUR, designed for ALL
Testimonials from the EU UNESCO4ALL TOUR project:
Debora Tramentozzi (VI representative – Italy) – Travelling and the arts at the time of COVID-19
Rumyana Dimitrova (VI representative – Bulgaria)
Leticia Rodriguez (VI representative – Spain)
13.30- 13.50 Session 4. The making of the EU UNESCO4ALL TOUR project: the project behind the scenes! The video-documentary.
13.50 – 14.20: Session 5. What’s next? Exploiting the results and the synergies with EU co-funded project in the same call
– The Greenways project [Greenways Heritage has developed new tourism products combining greenways and UNESCO and other heritage sites located nearby to increase the added value and attractiveness of both resources. New technologies have been applied to greenways and UNESCO sites to better inform tourists and so enhance their experience by creating a Tourism web-GIS multi-platform, and a 360º virtual reality experience (UNESCO & greenway)].
– The MAPPAE project [MAPPAE project diversifies and increases the visibility of European transnational tourism offer by creating a thematic multisensory tourist and cultural Route that connects destinations related to medicinal and aromatic plants, scents and perfumes (MAPs) across six European countries: Croatia, Bosnia, Cyprus, Italy, France and Malta. The cultivation and the use of MAPs is a time-honoured tradition and integral part of European cultural heritage that contributes to shape the landscape and sustains local economies and identities.]
14.20 – 14.30 Closing remarks from the Coordinator, X23 Srl
__________________________________________________________________
See you there!
About this Event
EU UNESCO4ALL TOUR programme comes to an end soon after 24 months of intense activity! We will be celebrating all together the results but the challenges as well we tackled during the implementation of the action. Do not miss the chance to join us at the final conference on March 10 at 12:00 PM CET. The UNESCO4ALL TOUR key players and protagonists sincerely invite all who stand for our mission: opening the access to the stunning EU World Heritage sites to people with visual impairments, but ultimately, all those who are passionate about “design4all” to join us!
UNESCO4ALL TOUR combines cultural heritages and assistive disruptive technology by Tooteko Arte™, offering people with visual impairments the opportunity to explore and enjoy art and admire beauty like never before! By simply touching the replica of the work of art (a cathedral, but ultimately the details from the work of art), people will get an audio track specifically elaborated for ensuring a seamless, engaging, multi-sensorial experience. The project was instrumental to validate the innovative tourism product in 4 EU UNESCO WH sites: the Archaeological Area and the Patriarchal Basilica of Aquileia in Italy; the Alhambra Palace, Generalife and Albayzìn, Granada in Spain; the Cathedral of St James in Šibenik, in Croatia; the Rila Monastery, in Bulgaria. Visual impaired people were invited to travel and to discover the EU WH sites and the unparalleled experience of the EU UNESCO4ALL TOUR project through the combination of technology, storytelling and 3D printing.
The final event will guide you through the storytelling of the project implementation, offering you insights from the perspective of the partners, testimonials from our travelers and interactive dialogues thanks to the participations of speakers from the cultural and creative sector, such as: Danièle Wagener, Massimo Negri and Dirk Houtgraaf. Additionally, the Forum of Slavic Cultures will be also hosted during the event.
Register in advance for this meeting: https://bit.ly/2OcC5QI
After registering, you will receive a confirmation email containing information about joining the meeting.
The project is coordinated by X23, The Innovation Bakery (Italy )and was implemented by the Camara Granada (Spain), Tooteko (Italy), 5-senses (Malta) Typhological museum (Croatia), Rakursi Gallery (Bulgaria) and the European Museum Academy (EMA; the Netherlands).
__________________________________________________________________
PROGRAMME
12. 00- 12.05 Welcome speech from the Coordinator, X23 Srl
12.05- 12.10 EU Project Officer, Alan Vella (EASME, EU Commission)
12.10- 12:20 Consortium partners: this is us!
- Tooteko Srl- Fabio D’Agnano
- 5-senses- Nadia Theuma
- Typhlological Museum of Zagreb- Zeljka Bosnar
- Rakursi Art Gallery- Rumyana Yoneva
- Càmara Granada- Isabel Contreras
- European Museum Academy- Henrik Zipsane
12.20 -12.55 Session 1. Cultural heritage “accessible4All”
- Typhlological Museum of Zagreb- Zelika Bosnar
- Round-table: How to tackle the accessibility issue in museums- Massimo Negri; Danièle Wagener; Virgil Nitulescu (tbc); Dirk von Houtgraaf (tbc)
12.55 – 13.10 Session 2. Inclusive Tourism, assistive technology and creative industries
- Disruptive assistive technology applied to the EU UNESCO4ALL TOUR– Fabio D’Agnano – Tooteko Srl
13.10 – 13.30 Session 3. Once-in-a-lifetime experience: the EU UNESCO4ALL TOUR, designed for ALL
Testimonials from the EU UNESCO4ALL TOUR project:
Debora Tramentozzi (VI representative – Italy) – Travelling and the arts at the time of COVID-19
Rumyana Dimitrova (VI representative – Bulgaria)
Leticia Rodriguez (VI representative – Spain)
13.30- 13.50 Session 4. The making of the EU UNESCO4ALL TOUR project: the project behind the scenes! The video-documentary.
13.50 – 14.20: Session 5. What’s next? Exploiting the results and the synergies with EU co-funded project in the same call
– The Greenways project [Greenways Heritage has developed new tourism products combining greenways and UNESCO and other heritage sites located nearby to increase the added value and attractiveness of both resources. New technologies have been applied to greenways and UNESCO sites to better inform tourists and so enhance their experience by creating a Tourism web-GIS multi-platform, and a 360º virtual reality experience (UNESCO & greenway)].
– The MAPPAE project [MAPPAE project diversifies and increases the visibility of European transnational tourism offer by creating a thematic multisensory tourist and cultural Route that connects destinations related to medicinal and aromatic plants, scents and perfumes (MAPs) across six European countries: Croatia, Bosnia, Cyprus, Italy, France and Malta. The cultivation and the use of MAPs is a time-honoured tradition and integral part of European cultural heritage that contributes to shape the landscape and sustains local economies and identities.]
14.20 – 14.30 Closing remarks from the Coordinator, X23 Srl
__________________________________________________________________
See you there!
…
March 17, 2021 10:00 am
Prof. Dr. Marco Hardiman (on behalf of VISIT)
Free
Tourism Industry
Innovation and sustainability are crucial for SMEs in tourism. We are addressing these aspects with experts and practitioners.
About this Event
Sustainability and innovation becoming more important. In this conference, experts show how to be easily innovative and sustainable. The conference introduces a systematic approach how to develop (sustainable) innovations in tourism in short time frames. Case studies and good ideas will be shared. The experts will present the online community of VISIT, which is developed to support and connect companies, entrepreneurs, municipalities and experts in developing tourism.
During and after the event there is the opportunity to share ideas, to network and to discuss with experts.
Invitation links will be sent a few days before the event!
VISIT is an Erasmus+ funded project, participation is free. The VISIT Conference will be held online on March 17, 2021.
(Please note that the announced schedule below is CET.)
Program
9:00 CET Welcome (Kristina Henriksson, Project Coordinator)
9:05 CET Keynote: How to be a sustainable entrepreneur (Per Pettersson)
9:35 CET How to develop tourism innovations in short time frames (Marco Hardiman)
10:05 CET Use VISIT as a knowledge base and networking tool (Irma Mänty, Päivi Mantere, Kristina Henriksson)
10:30 CET Coffee-Break (possibilities to speak with experts and to network)
10:45 CET Top innovations of VISIT for tourism (Tea Gagro)
11:00 CET International Panel on Island tourism, current and near future topics (Top experts moderated by Jami Riihihuhta)
11:30 CET Closing and good bye
Please send an email to conference@visit-islands.eu for more information or to contact us!
Follow us on: Twitter @IslandsVisit & Instagram @visit_islands !
About this Event
Sustainability and innovation becoming more important. In this conference, experts show how to be easily innovative and sustainable. The conference introduces a systematic approach how to develop (sustainable) innovations in tourism in short time frames. Case studies and good ideas will be shared. The experts will present the online community of VISIT, which is developed to support and connect companies, entrepreneurs, municipalities and experts in developing tourism.
During and after the event there is the opportunity to share ideas, to network and to discuss with experts.
Invitation links will be sent a few days before the event!
VISIT is an Erasmus+ funded project, participation is free. The VISIT Conference will be held online on March 17, 2021.
(Please note that the announced schedule below is CET.)
Program
9:00 CET Welcome (Kristina Henriksson, Project Coordinator)
9:05 CET Keynote: How to be a sustainable entrepreneur (Per Pettersson)
9:35 CET How to develop tourism innovations in short time frames (Marco Hardiman)
10:05 CET Use VISIT as a knowledge base and networking tool (Irma Mänty, Päivi Mantere, Kristina Henriksson)
10:30 CET Coffee-Break (possibilities to speak with experts and to network)
10:45 CET Top innovations of VISIT for tourism (Tea Gagro)
11:00 CET International Panel on Island tourism, current and near future topics (Top experts moderated by Jami Riihihuhta)
11:30 CET Closing and good bye
Please send an email to conference@visit-islands.eu for more information or to contact us!
Follow us on: Twitter @IslandsVisit & Instagram @visit_islands !
…
March 18, 2021 6:00 pm
Elevating Canadian Experiences
Free
those interested in Culinary Tourism
This webinar tackles the question of how to collaboratively harness the growth potential of culinary tourism. It covers the co-creation of value, and what this means for the development of innovative products and experiences, along with the challenges and opportunities associated with partnerships.
…
March 16, 2021 7:00 pm
Elevating Canadian Experiences
Free
Those Interested in Culinary Tourism
Elevating visitor experiences through meaningful and memorable interactions with food & drink is good for business. This webinar provides an overview of a process for creating experiences that align with culinary tourism readiness standards and best practices.
…
March 12, 2021 7:00 pm
BC Tourism & Hospitality Conference
Free
Those Interested in Culinary Tourism
ATTRACTING CULINARY TOURISTS
Through an in-depth look at the relationship between food & drink and tourism, this webinar explores how to appeal to visitors who are seeking a rich experience. Topics covered, including how to integrate foodways into existing value propositions, serve as the foundation for considering the culinary tourist as a market segment that can be grown through strategic marketing and promotion.
To learn more about additional Culinary Tourism webinars: www.tiabc.ca/2021-culinary-tourism-webinar-series
9AM – 10:15AM
LABOUR STRATEGY
10:30 – 11:15AM
DETAILS COMING SOON
10:30 – 11:15AM
HOSPITALITY FINANCIAL LEADERSHIP | CREATING AN ENGAGED TEAM WITH YOUR HOTEL FINANCES
11:30 – 12:15PM
THE SHIFTING DIGITAL LANDSCAPE
What’s changing and what to do about it. Learn about some of the big shifts affecting digital marketing, what’s driving them, and what they mean for BC’s tourism industry.
11:30 – 12:15PM
WORKING WITH MEDIA PRESENTED BY BEATTIE TARTAN
12:30 – 1:15PM
UNDERSTANDING EMPLOYER RIGHTS AND RESPONSIBILITIES IN THE COVID 19 TESTING & VACCINE ROLLOUT
As the provincial vaccine rollout program begins in earnest this Spring, employers may be confronted with questions and concerns from their staff about COVID-19 vaccinations.
Please join us for an informative, interactive session with legal experts as we delve deeper into the workplace ramifications of this public health initiative critical for recovery. Some key topics covered as a part of this session include:
Infectious Disease Case Law – Lessons Learned for Tourism/Hospitality
-
Occupational Health & Safety, Workers Compensation and Privacy Considerations
-
Human Rights Considerations
-
Vaccination Policies – key elements & implementation
-
Questions & Answers
12:30 – 1:15PM
SERVING THE LGBTQ TRAVEL MARKET
The global LGBTQ2 travel market spends over US$200 Billion annually, and presents a huge opportunity as destinations and tourism businesses look towards recovery. Learn more about the travel habits and motivators of this market, and how to become market-ready.
ATTRACTING CULINARY TOURISTS
Through an in-depth look at the relationship between food & drink and tourism, this webinar explores how to appeal to visitors who are seeking a rich experience. Topics covered, including how to integrate foodways into existing value propositions, serve as the foundation for considering the culinary tourist as a market segment that can be grown through strategic marketing and promotion.
To learn more about additional Culinary Tourism webinars: www.tiabc.ca/2021-culinary-tourism-webinar-series
9AM – 10:15AM
LABOUR STRATEGY
10:30 – 11:15AM
DETAILS COMING SOON
10:30 – 11:15AM
HOSPITALITY FINANCIAL LEADERSHIP | CREATING AN ENGAGED TEAM WITH YOUR HOTEL FINANCES
11:30 – 12:15PM
THE SHIFTING DIGITAL LANDSCAPE
What’s changing and what to do about it. Learn about some of the big shifts affecting digital marketing, what’s driving them, and what they mean for BC’s tourism industry.
11:30 – 12:15PM
WORKING WITH MEDIA PRESENTED BY BEATTIE TARTAN
12:30 – 1:15PM
UNDERSTANDING EMPLOYER RIGHTS AND RESPONSIBILITIES IN THE COVID 19 TESTING & VACCINE ROLLOUT
As the provincial vaccine rollout program begins in earnest this Spring, employers may be confronted with questions and concerns from their staff about COVID-19 vaccinations.
Please join us for an informative, interactive session with legal experts as we delve deeper into the workplace ramifications of this public health initiative critical for recovery. Some key topics covered as a part of this session include:
Infectious Disease Case Law – Lessons Learned for Tourism/Hospitality
-
Occupational Health & Safety, Workers Compensation and Privacy Considerations
-
Human Rights Considerations
-
Vaccination Policies – key elements & implementation
-
Questions & Answers
12:30 – 1:15PM
SERVING THE LGBTQ TRAVEL MARKET
The global LGBTQ2 travel market spends over US$200 Billion annually, and presents a huge opportunity as destinations and tourism businesses look towards recovery. Learn more about the travel habits and motivators of this market, and how to become market-ready.
…
March 18, 2021 1:00 pm
iMovo & ZenDesk
Free
Tourism Industry
The past year has brought swift and unprecedented changes. 2020 was perhaps one of the roughest years in decades, with the global COVID-19 pandemic affecting all corners of the tourism industry.
For any company to succeed, it must first and foremost focus on the needs of the customer. Customer Experience (CX) focuses on the relationship between a business and its customers. It includes every interaction, no matter how brief and even if it doesn’t result in a purchase.
CX is therefore the sum of all the interactions that a customer has with an organization over the lifetime of the relationship with that company or with that brand.
Thriving in a post-COVID era will very much depend on how well the tourism businesses can adapt to the new normal; and whilst procedures and processes to ensure safe travels are important, CX is still a key differentiator. Businesses need to rethink their customer experience strategy and invest in new technology and channels of communication to ensure that they can provide seamless experiences for their customers.
Join us during this webinar as we share thoughts on how COVID-19 has changed the way we communicate, and together discuss how the latest CX trends can impact success and provide your business with the differentiating factor in the industry.
Speakers:
– Matheus Assis Baeta: Business Development Manager, Iberia – iMovo Limited
– Albert Martorell: Sales Territory Manager, Iberia – Zendesk
– Cristina Fonseca: Co-Founder – Cleverly.ai
– Violeta Malheiro Swart: Alliances Manager – Unbabel
– Fabio Belchior: Head of Customer Excellence – Indie Campers
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March 10, 2021 6:00 pm
Guesty Inc
Free
Short-Time Rentals & Villas
Tune in to Guesty’s virtual event as industry experts discuss what’s next in travel based on our latest industry report.
About this Event
A virtual event hosted by Guesty.
March 10, 2021
11am EST | 8am PST | 4pm GMT
Sign up here!
Hear from Guesty, Homes & Villas by Marriott International, Nestor & Transparent Intelligence for a discussion on what’s next in travel based on our latest industry report on the state of confidence in the short-term rental ecosystem. Speakers will react to the travel forecast we’ve shared and contribute their own perspectives on the road to recovery. They’ll also share their unique experiences in pursuing success during an unprecedented period of uncertainty for the hospitality space.
Attendees will gain insight into:
Guesty’s latest report showcasing the industry’s stance on the timing of recovery
Trends that are likely to benefit the industry and endure post-COVID
Business pivots made by some of the most successful hospitality brands
The lasting impact of coronavirus on the short-term rental ecosystem
The virtual event will be hosted on Zoom and last approximately 1 hour, with time for Q&A.
Space is limited, register now!
About this Event
A virtual event hosted by Guesty.
March 10, 2021
11am EST | 8am PST | 4pm GMT
Sign up here!
Hear from Guesty, Homes & Villas by Marriott International, Nestor & Transparent Intelligence for a discussion on what’s next in travel based on our latest industry report on the state of confidence in the short-term rental ecosystem. Speakers will react to the travel forecast we’ve shared and contribute their own perspectives on the road to recovery. They’ll also share their unique experiences in pursuing success during an unprecedented period of uncertainty for the hospitality space.
Attendees will gain insight into:
Guesty’s latest report showcasing the industry’s stance on the timing of recovery
Trends that are likely to benefit the industry and endure post-COVID
Business pivots made by some of the most successful hospitality brands
The lasting impact of coronavirus on the short-term rental ecosystem
The virtual event will be hosted on Zoom and last approximately 1 hour, with time for Q&A.
Space is limited, register now!
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March 18, 2021 4:00 pm
Arise
Free
Holiday Providers
Harness the power of Instagram to showcase the story, character and experience of your hospitality, tourism or travel brand.
About this Event
Join Arise, one of the UK’s top digital specialists in the travel and tourism sectors, for a masterclass in social media management on Instagram.
Visual storytelling has become a “must” for holiday providers, placing particular importance on Instagram as a marketing channel.
In this workshop, we’ll explore what makes Instagram such a powerful tool for travel, hospitality and tourism brands, navigating through the features, opportunities and engagement facilitated by the platform. You’ll learn how to combine Instagram’s interface with your brand identity to develop a creative, memorable and recognisable aesthetic, with particular focus on your content, profile, stories, highlights, advertising and analytics.
We’ll finish the workshop with a Q&A session to look at your individual priorities.
You will receive the Zoom link and password for the webinar via email.
About this Event
Join Arise, one of the UK’s top digital specialists in the travel and tourism sectors, for a masterclass in social media management on Instagram.
Visual storytelling has become a “must” for holiday providers, placing particular importance on Instagram as a marketing channel.
In this workshop, we’ll explore what makes Instagram such a powerful tool for travel, hospitality and tourism brands, navigating through the features, opportunities and engagement facilitated by the platform. You’ll learn how to combine Instagram’s interface with your brand identity to develop a creative, memorable and recognisable aesthetic, with particular focus on your content, profile, stories, highlights, advertising and analytics.
We’ll finish the workshop with a Q&A session to look at your individual priorities.
You will receive the Zoom link and password for the webinar via email.
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March 2, 2021 11:00 am
NECSTouR
Free
Those Interested in Rural Tourism
The CHARM project final conference will be held online on Tuesday the 2nd of March, starting at 10:00 AM CET. The event, hosted by NECSTouR, will features interventions from partners and villages representatives of the CHARM project from Italy, Spain, Portugal, Finland, Germany and Belgium. As well as as tourism experts and guest speakers from Visit Greenland, Visit South Limburg, Asio and the Digital Tourism Think Tank.
REGISTER NOW! https://lnkd.in/diarBtr
This conference will focus on the need to promote diverse and rich destinations using Information and Communication Technologies (#ICT). Presenting the #CharmingVillages transnational route as the solution for tourism in a world post-COVID-19, away from #overtourism.
Register here!
The aim of this final conference is to share CHARM results at the final moment of the project. Presenting CHARM transnational route as the solution for tourism in a world post-COVID-19, away from mass tourism. We will focus on the need to promote diverse and rich destinations to move the flow of tourists away from hyper-popular central destinations using Information and Communication Technologies (ICT). The CHARM project is co-funded by the COSME program of the European Union.
NECSTouR regions wishing to sponsor their villages to enter the second phase of CHARM are invited to express their interest. The final conference is the good opportunity to witness the achievements of the project and the beginning of the CHARM transnational route.
NECSTouR, along with other partners of the CHARM Project, will also be connected at ITB Berlin 2021.
The event will feature interventions from partners of the #CharmingVillages project : Agència Catalana de Turisme / Catalan Tourist Board, Institute for Tourism Research in Northern Europe, Turismo Vivencial, PORTGALL – Experiential Tourism, Software Engineering Italia S.r.l. and Tour Guide Fox.
As well as as tourism experts and guest speakers from Visit Greenland, Visit Zuid-Limburg, Asio-Data Oy, Digital Tourism Think Tank, and of course the Executive Agency for Small and Medium-sized Enterprises (EASME)
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March 9, 2021 12:00 pm
RateGain
Free
Airlines
Meet Our Panelist
Robin Chiang
General Manager (EMEA)
Kayak
Ciaran Brannigan
Ex-Director of Revenue
Ryanair
Shweta Vashishth
Vice President – Sales
RateGain
With over 100 million doses of the vaccine rolled out; 2021 is looking hopeful for the industry as the travel industry looks to welcome international travelers by the Summer of 2021. As we conduct the second edition of our ‘State of Airline Pricing’ webinars, we are joined by industry experts to share insights on how 2021 would be different for the commercial function and what does the Post-COVID revenue manager need to succeed in the new normal. The webinar will cover the following topics
- Who is the Post-COVID Airline Traveler?
- Tracking Pricing recovery in the new normal
- Can ancillary be the vaccine airlines need?
- The revenue management checklist for 2021
Meet Our Panelist
Robin Chiang
Kayak
Ciaran Brannigan
Ryanair
Shweta Vashishth
RateGain
- Who is the Post-COVID Airline Traveler?
- Tracking Pricing recovery in the new normal
- Can ancillary be the vaccine airlines need?
- The revenue management checklist for 2021
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March 16, 2021 1:00 pm
CX Network
Free
Tourism Marketers
A look at the impact of Covid-19 on the travel, tourism and hospitality industry in terms of how it has influenced customer expectations and the technology trends we can expect in 2021.
The global pandemic of 2020 triggered an unprecedented health, social and economic emergency. One of the most affected sectors during the crises was the travel, tourism and hospitality industry with virus containment protocols shutting down borders and bringing the industry close to a complete standstill.
As of October 2020, there were 900 million fewer international tourist arrivals compared to the same period in 2019, resulting in a US$935bn loss globally.
- Europe has seen a 68 per cent decrease in arrivals from January to October 2020.
- The UNWTO states that this decline in nearly 70 per cent of international tourism has set the industry back by 30 years.
Now, in early 2021, the Covid-19 threat remains at large, but there is hope – we are seeing the roll out of a Covid-19 vaccine and borders tentatively opening up. However, what permanent impact has the pandemic had on the industry and how people travel?
Join us for a conversation with our panel of experts as we discuss:
- The current status of the industry, including factors that are impacting a consumer’s decision to travel.
- The impact of CX and technology on travel, tourism and hospitality in the new normal.
- Guidelines to improve CX and help your business thrive in 2021.
Speakers
Edmund Ovington
VP of partnerships and alliances
Unbabel
Edmund Ovington drives value from Unbabel’s customer base through close relationships with key partners and investors such as Salesforce, Microsoft, Samsung, Google, Zendesk and Convergys. He has more than 15 years of experience in the high-growth tech space, specifically with B2B SaaS companies such as Yammer.
Vera Rabkina
Head of reviews
AppFollow
Vera Rabkina is the head of product at AppFollow. With a vast experience in mobile gaming, eCommerce and SaaS, she brings all her knowledge to enhance support team routine and provide high-quality ratings and reviews insights via building great services at AppFollow.
Ben Sims
Territory sales executive
Freshworks
Ben Sims joined Freshworks four years ago as a territory account executive, working with mid-market and enterprise customers in the UK and Ireland. He specializes in contact center transformation projects, typically moving customers from disjointed systems to a single customer support platform, improving the experience for both customers and software users. In his spare time, Sims enjoys every moment with his two-month-old girl and plays the guitar.
Chanice Henry
Editor-in-Chief
CX Network
A look at the impact of Covid-19 on the travel, tourism and hospitality industry in terms of how it has influenced customer expectations and the technology trends we can expect in 2021.
The global pandemic of 2020 triggered an unprecedented health, social and economic emergency. One of the most affected sectors during the crises was the travel, tourism and hospitality industry with virus containment protocols shutting down borders and bringing the industry close to a complete standstill.
As of October 2020, there were 900 million fewer international tourist arrivals compared to the same period in 2019, resulting in a US$935bn loss globally.
- Europe has seen a 68 per cent decrease in arrivals from January to October 2020.
- The UNWTO states that this decline in nearly 70 per cent of international tourism has set the industry back by 30 years.
Now, in early 2021, the Covid-19 threat remains at large, but there is hope – we are seeing the roll out of a Covid-19 vaccine and borders tentatively opening up. However, what permanent impact has the pandemic had on the industry and how people travel?
Join us for a conversation with our panel of experts as we discuss:
- The current status of the industry, including factors that are impacting a consumer’s decision to travel.
- The impact of CX and technology on travel, tourism and hospitality in the new normal.
- Guidelines to improve CX and help your business thrive in 2021.
VP of partnerships and alliances
Unbabel
Edmund Ovington drives value from Unbabel’s customer base through close relationships with key partners and investors such as Salesforce, Microsoft, Samsung, Google, Zendesk and Convergys. He has more than 15 years of experience in the high-growth tech space, specifically with B2B SaaS companies such as Yammer.
Head of reviews
AppFollow
Vera Rabkina is the head of product at AppFollow. With a vast experience in mobile gaming, eCommerce and SaaS, she brings all her knowledge to enhance support team routine and provide high-quality ratings and reviews insights via building great services at AppFollow.
Territory sales executive
Freshworks
Ben Sims joined Freshworks four years ago as a territory account executive, working with mid-market and enterprise customers in the UK and Ireland. He specializes in contact center transformation projects, typically moving customers from disjointed systems to a single customer support platform, improving the experience for both customers and software users. In his spare time, Sims enjoys every moment with his two-month-old girl and plays the guitar.
Editor-in-Chief
CX Network
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March 2, 2021 4:00 pm
European Travel Commission
Free
Tourism Decision Makers
Over the past year we have seen Europe’s tourism sector reach the depths of despair, yet there is an unmistakable willingness among consumers, travel suppliers and governments to see good arise from this crisis. We all want to see a model for tourism that genuinely works to restore life and livelihoods through regeneration, rather than rumbling onwards in a way that does ‘less bad’.
So, what does ‘good’ look like and what do Europe’s tourism decision makers need to know in order to put destinations on the path to a regenerative recovery?
TOPOSOPHY will partner with the European Travel Commission for a 60 minute webinar that sets out the basics of Regenerative Tourism; from Strategy to Practice, together with expert practitioners in this field. We look forward to welcoming:
• Ioannis Pappas, Director, Mediterranean, Global Sustainable Tourism Council
• Patrik Gustavsson, CEO, the Amager Bakke Foundation, Denmark
…
March 4, 2021 6:00 pm
Impact Travel Alliance
Free
Hospitality Industry
“Problems and crises ignite our greatest creativity and leadership, as it forces us to focus on things outside of the norm.” – Sam Cawthorn
About this Event
Raise your hand if you need some good news! Tourism has been hit hard by the coronavirus, but the crisis has also led to innovation. Join us for an optimistic discussion on sustainable travel in 2021 as the industry looks toward rebuilding in a post-pandemic world.
Attendees will:
- Learn about inspiring travel-related projects that have launched in the midst of the pandemic
- Gain a deeper understanding of how the pandemic has led to creative and impactful business models
- Get insight and actionable steps to support sustainable tourism initiatives today, whether at home or abroad
Our goal is to leave attendees feeling rejuvenated, inspired, and optimistic about the future of travel.
A special thank you to Impact Travel Portugal, our local chapter and co-host for this event.
Pay-what-you-can: Our event is free because we want our content to be accessible to as many travelers as possible. A lot of work goes into bringing our events to life, so if you’re able to, please consider a donation. For those unable to make a financial contribution, support through following us @impacttravelalliance means a lot as well. Thank you!
Event Recording: Can’t attend? Don’t worry! All attendees will receive a recorded version of the event.
About this Event
Raise your hand if you need some good news! Tourism has been hit hard by the coronavirus, but the crisis has also led to innovation. Join us for an optimistic discussion on sustainable travel in 2021 as the industry looks toward rebuilding in a post-pandemic world.
Attendees will:
- Learn about inspiring travel-related projects that have launched in the midst of the pandemic
- Gain a deeper understanding of how the pandemic has led to creative and impactful business models
- Get insight and actionable steps to support sustainable tourism initiatives today, whether at home or abroad
Our goal is to leave attendees feeling rejuvenated, inspired, and optimistic about the future of travel.
A special thank you to Impact Travel Portugal, our local chapter and co-host for this event.
Pay-what-you-can: Our event is free because we want our content to be accessible to as many travelers as possible. A lot of work goes into bringing our events to life, so if you’re able to, please consider a donation. For those unable to make a financial contribution, support through following us @impacttravelalliance means a lot as well. Thank you!
Event Recording: Can’t attend? Don’t worry! All attendees will receive a recorded version of the event.
…
March 4, 2021 5:30 pm
Creative Supply
Free
Hotel Managers
Learn about the seven essential elements of a hotel concept.
About this Event
Technology, changing consumer behaviour and deregulation are challenging hospitality at its core. What’s more, these trends have been accelerated by the COVID-19 crisis, and are forcing hoteliers to review the fundamentals of their value proposition. How can you offer more than “a place to sleep and eat”? How to unlock new areas of growth? And how to promote a coherent and compelling guest experience?
Often, the answer to these questions is putting in place an effective hotel concept that will not only justify a price premium, but also attract talented staff to join an exciting project and give you free publicity.
But what exactly is a hotel concept? How do you create one? And how to implement it?
Drawing on our successful Hotel Concept Handbook – resulting from a collaboration with Ecole hôtelière de Lausanne – we will share with you inspiration and practical advice to (re)invent your hotel. From a Japanese hotel that doubles as a fashion label to a Parisian Café that produces its own music, join us to discover how these concepts blur the lines between hospitality, media and retail.
Whether your objective is to reinvent your hotel from top to bottom or simply to broaden your knowledge, this session will give you ideas and motivation to build or improve your hotel concept.
Session schedule
16h30: Introduction
16h35: The seven elements of a great hotel concept
17h05: Plenary discussion and closing
Who is it for?
Hotel managers
Marketing managers
Entrepreneurs in the hospitality industry
Logistics
This online event will take place on zoom. Please download Zoom Client for Meetings before the event starts. Feel free to contact us for more information.
Speaker: Youri Sawerschel
Youri Sawerschel is a Branding Expert and Founder of Creative Supply, a branding company based in Zurich. Solicited for his creative thinking skills, Youri has been involved with projects focused on creating, launching and managing brands in Europe, China and the Middle-East. He has worked with brands as diverse as Kempinski Hotels, UBS, EPFL and Mondelez. Youri is also the author of dozens of articles on the topics of brand strategy and entrepreneurship and is a lecturer at ESSEC Business School in Paris and Geneva School of Business (HEG).
About this Event
Technology, changing consumer behaviour and deregulation are challenging hospitality at its core. What’s more, these trends have been accelerated by the COVID-19 crisis, and are forcing hoteliers to review the fundamentals of their value proposition. How can you offer more than “a place to sleep and eat”? How to unlock new areas of growth? And how to promote a coherent and compelling guest experience?
Often, the answer to these questions is putting in place an effective hotel concept that will not only justify a price premium, but also attract talented staff to join an exciting project and give you free publicity.
But what exactly is a hotel concept? How do you create one? And how to implement it?
Drawing on our successful Hotel Concept Handbook – resulting from a collaboration with Ecole hôtelière de Lausanne – we will share with you inspiration and practical advice to (re)invent your hotel. From a Japanese hotel that doubles as a fashion label to a Parisian Café that produces its own music, join us to discover how these concepts blur the lines between hospitality, media and retail.
Whether your objective is to reinvent your hotel from top to bottom or simply to broaden your knowledge, this session will give you ideas and motivation to build or improve your hotel concept.
Session schedule
16h30: Introduction
16h35: The seven elements of a great hotel concept
17h05: Plenary discussion and closing
Who is it for?
Hotel managers
Marketing managers
Entrepreneurs in the hospitality industry
Logistics
This online event will take place on zoom. Please download Zoom Client for Meetings before the event starts. Feel free to contact us for more information.
Speaker: Youri Sawerschel
Youri Sawerschel is a Branding Expert and Founder of Creative Supply, a branding company based in Zurich. Solicited for his creative thinking skills, Youri has been involved with projects focused on creating, launching and managing brands in Europe, China and the Middle-East. He has worked with brands as diverse as Kempinski Hotels, UBS, EPFL and Mondelez. Youri is also the author of dozens of articles on the topics of brand strategy and entrepreneurship and is a lecturer at ESSEC Business School in Paris and Geneva School of Business (HEG).
…
February 25, 2021 9:00 am
Tripadvisor
Free
Tourism Businesses
You will learn how you can manage your destination with real-time sentiment data. More than 170 DMOs worldwide use the Tourism Sentiment Index (TSI), first created by Destination Think in 2018, to monitor online sentiment and gain insights vital to tourism recovery.
Here, Tourism Winnipeg will share how they use traveller and resident data to communicate responsibly, build public confidence, and guide recovery strategies for 2021 and beyond. Register now.
Rodney, Payne, CEO at Destination Think, Mike Duffield, Head of Product at Tourism Sentiment Index, and guests will show you how TSI distills vast online data into a useful report for destination marketers.
Key takeaways will include:
- How to find out, in real-time, the way travellers and residents feel about your destination.
- How resident and traveller sentiment data can aid your destination’s recovery.
- How conversations on sites like Tripadvisor, Google and Facebook are positioning your destination.
- What product development opportunities are surfacing within online traveller discussions.
- How Tourism Winnipeg uses TSI Live to manage tourism recovery through COVID-19.
“TSI Live arrived at the perfect moment. Public perception has been so volatile since the onset of COVID-19. It’s a tough balancing act. To communicate clearly and responsibly, we need to emphasize safety first. We also need to support our local tourism businesses while making sure that Tourism Winnipeg’s marketing efforts align with what our residents are comfortable with.
“TSI Live and the COVID-19 module give us insight into how people feel about travel and about our city at an astonishing level of detail. The data has helped us communicate with sensitivity and empathy, and we’ve successfully built public confidence in our organization and in travel to Winnipeg. Our marketing and communications would not have been as successful in 2020 without TSI Live.”
– Cody Chomiak, Director of Marketing, Tourism Winnipeg
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