The ultimate collaboration with the #2021Debate teams ‘Tourism’ & ‘Sustainability’!

This webinar will be the final event of the Thematic Debate on Tourism for Heritage Conservation, during which the results of discussions on the draft policy recommendations for tourism and heritage conservation held at the various events at the site, national and regional levels will be presented at a round table discussion attended by representatives of the UNWTO, UNESCO and the United Cities and Local Governments (UCLG) and the tourism industry.

 

February 25, 2021, on ZOOM
Language: English

Organised with: the European Students’ Association for Cultural Heritage (ESACH) and Europa Nostra.

ESACH (European Students’ Association for Cultural Heritage) is a platform for sharing knowledge amongst students and young professionals working within cultural heritage studies. The February ESACH event is on the topic of Sustainable Tourism and linked to the OurWorldHeritage Initiative, notably to review and debate on the draft policy recommendations on Tourism for Heritage Conservation. In this event, innovative perspectives on sustainable tourism and its relationship to cultural heritage will be discuss.

 

Topics can include:
•Ways in which tourism can contribute to heritage conservation;
•Tourism as a driver for sustainable heritage-led development;
•Tourism management at cultural heritage sites;
•Tourism as a driver of local economic development;
•Relationship between cultural tourism on local communities;
•Policy recommendations for a future of sustainable tourism;
•Partnerships between the heritage, tourism, and business sectors for the successful implementation of sustainable tourism practices.

REGISTER HERE

February 22, 2021
Language: English

Organised with: Carmelo Ignaccolo (MIT) and Sébastien Jacquot (Paris & Panthéon-Sorbonne)

This webinar is devoted to the issues of observing and developing sustainable tourism in the heritage site, using digital data produced by tourism activity or by visitors themselves on social networks. The challenge is to build a smart destination, for the benefit of the preservation and enhancement of the cultural sites. This involves the observation and knowledge of the mobility of visitors, their tourist experience and their interpretations of heritage, both from a qualitative and quantitative point of view, by collecting data in situ (wifi, sensors) and online (webscraping, etc.), to inform decision-making concerning tourism, but also to promote practices and policies that integrate these data.

Some 200 draft recommendations for various target groups (national and local governments; UN organisations/agencies, World Heritage Committee, UNESCO, Advisory Bodies (ICOMOS, IUCN & ICCROM), NGOs, local inhabitant associations, universities/research institutes, tourism industry etc.), have been gathered from around the world through the UNESCO-UNITWIN Network on Culture, Tourism and Development, which called for policy recommendations on how tourism and heritage conservation can contribute to the 2030 Sustainable Development Goals. The 3-part event organized on February 1st, 8th and15th, aims at discussing a series of recommendations that have been suggested by different academics and stakeholders on new approaches concerning tourism to WH sites to benchmark better standards for other heritage sites.
This webinar makes more particularly reference to several recommendations:
11. SPATIAL PLANNING AND DESIGN GUIDELINES (SDG#11)
13. TOURISM AND QUALITY EDUCATION (SDG # 4)
21. TECHNOLOGIES FOR SPATIAL MONITORING OF TOURISM

Introductions
Maria Gravari-Barbas, Paris 1 Panthéon-Sorbonne University

Moderator
Lorenzo Cantoni, Università della Svizzera italiana, Switzerland (USI)

Participants
Lorenzo CANTONI (Università della Svizzera italiana, Switzerland), Gael CHAREYRON(ESILV, France), Carmelo IGNACCOLO (Massachusetts Institute of Technology, USA), Sébastien JACQUOT (U. Paris 1 Pantheon Sorbonne, France), Sairi PIÑEROS (Universidad Externado de Colombia)

Rapporteur
Christina CAMERON, University of Montreal, former President of the World Heritge Committee

Informations : Sébastien Jacquot (sebastien.jacquot@univ-paris1.fr) https://www.facebook.com/OurWorldHeritageTourism

 

PhocusWire Pulse events are a series of virtual gatherings of industry leaders and guests, dedicated to a single trend or topic in the sector.

The first is focused on one of the most important elements of the industry’s efforts to recovery and restart due to the impact of the COVID-19 pandemic.

Safer & Seamless will take place online between 10 a.m. and 12 p.m. (Eastern) on Tuesday, February 23.

The event will explore a range of issues that every business in the sector is experiencing in early-2021, including understanding health regulatory and vaccine trends, technology provision for welcoming back customers, changes to business practices and the implementation of new processes for customers and staff.

We will also look at how the industry is attempting to work with governments and representative organizations to mobilize customer bases and ensure a recovery is implemented as safely, seamlessly and efficiently as possible.

Safer & Seamless will feature the following speakers:

• Gloria Guevara, CEO and president, World Travel & Tourism Council (WTTC)
• Alan Murray Hayden, head airport passenger and security products, International Air Transport Association (IATA)
• Katherine Grass, CEO, Optii
• Terry Jones, founder, Travelocity, and founding chairman, Kayak
• Florian Krammer, professor at Icahn School of Medicine, Mount Sinai
• Clive Bourke, president of EMEA and APAC, Verifly
• Brandon Balcom, senior director, CWT

The interviewers for this event:

• Mitra Sorrells, senior reporter, PhocusWire
• Linda Fox, senior reporter, PhocusWire
• Jill Menze, news editor, PhocusWire
• Kevin May, editor in chief, PhocusWire

Further details about each 15-minute session during the event will be shared soon.

Please secure your spot for this FREE event by registering below.

The need to balance efficiency with delivering great Customer Experiences is a challenge for any global support organization. It takes a commitment to powerful vision, supported by technology that enables teams around the world to effortlessly serve the customer in dozens of languages throughout effective channels. It takes a strategy that accounts for different business needs, changes in stakeholders, and a continuous rollout of new products and policies across the organization.

All of this generates organizational noise and competing priorities presenting an incredible balancing act for any Voice of the Customer program.

 

 

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Join this MasterCast to learn how Airbnb has operationalized the Voice of the Customer throughout their organization by successfully navigating through these four key balancing acts:

• Capturing feedback that is Fit for Purpose

• Implementing multiple metrics to meet nuanced needs across the business

• Leveraging quantitative and qualitative data, including impact scores and customer stories, to generate customer insights and gain stakeholder interest

• Knowing when it’s better to NOT have balance

 

SPEAKERS

Desiree Madison-Biggs
Customer Experience Leader
Founding Member of CXPA

Raj Sivasubramanian
Voice of Customer Program Manager
Airbnb

 

 

An expert panel discussion with the 4 Leading Hotel Software Companies, moderated by ROOMDEX’s own Paul Peddrick as part of our Webinar Series. Join:

Michael McCartan, Chief Growth Officer at Atomize
Michael Linton, VP of Sales, at Pegasus
Daan de Bruijn, Head of Sales, Co-Founder at Bookboost
Michael Mernagh, Head of Sales, OTA Insights

and Jos Schaap CEO and Co-Founder at ROOMDEX for a lively discussion on the evolution of revenue management and other automation opportunities to enhance ADR and Revpar.

Join us on Thursday February 18th

 

Learn about the exceptional steps Aimbridge Hospitality and Loews Hotels & Co are taking to support the health and safety of their guests and staff.

As people return to their favorite places, they trust hotels to be their home away from home and put their health and well-being first. That’s why Aimbridge Hospitality and Loews Hotels & Co are leading the charge with the WELL Health-Safety Rating as their vehicle. Join us as we sit down with representatives from each organization to discuss their journey to prioritizing health and safety and the lasting impact COVID-19 will have on the hospitality industry.
Topics:

• Understanding how COVID-19 disrupted the entire hospitality industry
• Implementing the WELL Health-Safety Rating in response to the pandemic
• Establishing a culture of trust and communication with guests and employees

Speakers:

• Elie Khoury, EVP of Operations, Aimbridge Hospitality
• Jenny Lucas, SVP of Operations, Loews Hotels & Co

Facilitator:

• Jessica Cooper, Chief Commercial Officer, IWBI

How to Drive Your Revenue Management Function to Become More Commercial in 2021

About this Event

We are proud to announce that on Thursday 11th February 2021, MRK Associates will be hosting a Revenue Management webinar discussing how to drive your revenue management function to become more commercial in 2021.

We will be joined by two industry experts, Russell Low, Director of Revenue at Amaris Hospitality and Sylvie Cartiser, Associate Director at Colliers International.

Russell Low will be addressing how a revenue management function has developed over time and where it should be heading in the future. Russell will also discuss how he has operationally driven his teams to be more commercial through improved understanding and decision-making in several areas – including breaking down silos, customer segmentation, technology etc.

Sylvie Cartiser will explain how the revenue management function has had to develop to become more aware of profitability and the drivers behind this. As a leader in asset management, Sylvie will highlight key insights that owners/ asset managers are now looking for from revenue management teams to optimise hotel performance.

The webinar will also have a 15-minute Q&A for attendees to ask any questions they may have.

Guest Speakers

Russell Low – Director of Revenue, Amaris Hospitality

Sylvie Cartiser – Associate Director, Colliers International

About MRK Associates

MRK’s Revenue Management recruitment division continues to be one of the fastest growing areas of MRK’s business. Focusing on the recruitment of Pricing, Revenue Management and related positions across the UK & Ireland as well internationally stretching from America, across Europe to the Middle and Far East. We add value to our clients not just through our high calibre service levels, but by offering information on technical, economic, industry and staffing issues that may affect your position and business.

Connecting with your customers. This session is designed to help hospitality and tourism businesses reconnect with their customers.

About this Event

It is highly likely that the ‘set’ of customers a business had pre-covid, will be different to customers that they are dealing with now and further different to those they will be dealing with in the future.

This session will help you to consider the importance of a customer engagement plan:

– Which customers will help you to achieve your targets now and in the future?

• How do you engage with them?
• What can you do to understand customers and their needs?
• How do you handle customer enquiries/reservations/bookings?
• What steps are taken to make them return?
• How do you maximise revenues through creative and persuasive selling?
• How do you secure customer feedback.

This interactive session will last for 2 hours with plenty of opportunities for attendees to ask questions.

Jo Kenny is a Sales Operation and Sales Training Specialist within Hospitality.

With over 30 years experience in the hospitality industry, Jo has worked for brands such as Millennium and Copthorne, IHG, De Vere and Village Hotels, Compass Group UK&I and Lime Venue Portfolio (LVP).

In a senior sales capacity, she has supported venues including Somerset House, Leeds Castle, Imperial War Museums, Twickenham Stadium, Bristol Zoo Gardens and Jockey Club venues to name a few.

Having led her LVP Central Sales team to success – 2018 Conference & Incentive Travel (C&IT) MICE Sales Team of the Year win; Jo secured a place for herself on the 2019 MIA (Meeting Industry Association) list for being ‘exceptional’. Jo has a passion for people development and believes that to stand out from the crowd keeping the ‘saw sharp’ is crucial.

Jo is now the founder of Curve Sales Solutions. At Curve Jo creates and delivers bespoke sales training and people development programs. She conducts sales department health checks for customers wanting to establish areas of opportunity as well as delivering tailored mystery shopping and competitor bench-marking. Jo considers Curve as an extension to her customers sales team. She works with an extensive network of professionals, all highly experienced in the hospitality sector.

Tags

Online Events Online Classes Online Business Classes #tourism #hotel #hospitality #cafe #restaurants #pubs #tourism__hospitality #hospitalitymanagement

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Around the World data storing is dramatically increasing day by day, and both companies and authorities need to manage the data they gather to extract information useful to make decisions. Consequently, the Data Scientist position is spreading out in many companies and authorities, including in the tourism sector. But what does a Data Scientist actually do using mobile positioning data for the tourism industry?

 

 

 

Can we use big data in social media to capture people’s attitudes and conversations about tourism? How do they actually manage and elaborate data? Which kind of problems do they solve using statistics? In this webinar, two Data Scientists will explain their experience using mobile positioning data for the tourism industry and understanding the customer through social media.

 

Please join us in this free webinar on Feb 11th, discussing the use of data science in tourism

Learn about the seven essential elements of a hotel concept.

About this Event

Technology, changing consumer behaviour and deregulation are challenging hospitality at its core. What’s more, these trends have been accelerated by the COVID-19 crisis, and are forcing hoteliers to review the fundamentals of their value proposition. How can you offer more than “a place to sleep and eat”? How to unlock new areas of growth? And how to promote a coherent and compelling guest experience?

Often, the answer to these questions is putting in place an effective hotel concept that will not only justify a price premium, but also attract talented staff to join an exciting project and give you free publicity.

But what exactly is a hotel concept? How do you create one? And how to implement it?

Drawing on our successful Hotel Concept Handbook – resulting from a collaboration with Ecole hôtelière de Lausanne – we will share with you inspiration and practical advice to (re)invent your hotel. From a Japanese hotel that doubles as a fashion label to a Parisian Café that produces its own music, join us to discover how these concepts blur the lines between hospitality, media and retail.

Whether your objective is to reinvent your hotel from top to bottom or simply to broaden your knowledge, this session will give you ideas and motivation to build or improve your hotel concept.

Session schedule

16h30: Introduction

16h35: The seven elements of a great hotel concept

17h05: Plenary discussion and closing

Who is it for?

Hotel managers

Marketing managers

Entrepreneurs in the hospitality industry

Logistics

This online event will take place on zoom. Please download Zoom Client for Meetings before the event starts. Feel free to contact us for more information.

Speaker: Youri Sawerschel

Youri Sawerschel is a Branding Expert and Founder of Creative Supply, a branding company based in Zurich. Solicited for his creative thinking skills, Youri has been involved with projects focused on creating, launching and managing brands in Europe, China and the Middle-East. He has worked with brands as diverse as Kempinski Hotels, UBS, EPFL and Mondelez. Youri is also the author of dozens of articles on the topics of brand strategy and entrepreneurship and is a lecturer at ESSEC Business School in Paris and Geneva School of Business (HEG).

It’s never been more important to think creatively and move quickly. But how can you make innovative thinking part of your museum or attraction’s 2021 strategy, when you don’t know what the future will hold?

In this webinar, you’ll learn the surprising insider strategies from four winners of the 2020 Most Innovative Venue award. These museums and attractions will share how they developed innovative ideas and creative concepts to react quickly to COVID regulations while maintaining an exceptional guest experience!

You’ll leave with concrete examples and inspirational best practices to incorporate into your planning for 2021 and beyond. With a range of museums and attractions from across this globe, this is a webinar not to be missed!

 

Speakers for this special event include

 

Britt Blake

Marketing & Communications 

Rijksmuseum Muiderslot (NL)

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Matt Watts

Head of Operations

Sherlock: The Official Live

Game (UK)

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Myriam Trobat

Tourism Sales Manager

Crazy Horse Paris (FR)

 

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Ashley Miller

Vice President of Marketing, Communications and Sales 

The Mob Museum (USA)

February 22, 2021, on ZOOM
Language: English

Organised with:
Carmelo Ignaccolo (MIT)
Sébastien Jacquot (Paris & Panthéon-Sorbonne)

More information soon!

The month of February revolves around the opportunities and challenges of Tourism in World Heritage Sites!

By completing the form below, you will be kept informed about the 19 events of your choice, and we will send you a link 24 hours before the start of the event. Please note that we aim to making events accessible in as many languages as possible.

About 2021 Debate:
In 2021, 12 monthly Thematic Discussions are organized to address the critical issues of World Heritage conservation and management. Through open, online events, 2021 Debate works towards building the foundations of a ‘policy platform’ to be presented in 2022, in light of the 50th anniversary of the World Heritage Convention.

Follow us on social media and subscribe to our newsletter for regular updates on OurWorldHeritage!

Experience Oxfordshire brings our Partners an insight into what the future might bring from an invited industry expert.

About this Event

Speaker : Anthony Rawlins CEO of Digital Visitor

An Industry renewed: How travel and Tourism can thrive in 2021 and beyond.

There has never been a more tumultuous time for the travel and tourism industry. With that in mind, Digital Visitor has written a whitepaper with the sole purpose of equipping businesses with the insights and ideas they will need in 2021 and beyond.

In this session they will run through their findings from their whitepaper, including predictions for the upcoming few years and will cover :

• Where there will be challenges
• Where there will be opportunities
• Specific actions to give your business the best fighting chance

Anthony Rawlins founded Digital Visitor to help tourism businesses enhance their digital strategies and attract wider audiences both locally and internationally. Over 15 years, he has worked across all segments of the travel and tourism industry for leading global brands.

At Digital Visitor, he has ensured the company is at the leading edge of industry insights and trends and drives innovation and business strategy so they can continue to deliver best-in-class growth for their clients. Anthony has the privilege of being mentored by Sir Tim Smit (Eden Project) and Bernard Donoghue (ALVA) and is a strong advocate for the ‘good tourism’ movement. He has recently been working on a new ‘natural tourism’ enterprise, working with the country’s wildlife and conservation trusts and is awaiting its imminent launch.

You must register on Eventbrite ahead of the event to receive login details 24 hours before the event

This Event is FREE for Partners of Experience Oxfordshire . Non-Partners may attend for a fee of £29 plus VAT. Please register using the appropriate ticketing option.

Login details will be sent out to registered delegates 24 hours before the event

Collaboration Impact Study Results: Insights to help rebuild the travel, tourism & hospitality industry

with Nicole Mahoney
CEO, Break the Ice Media
and
Susan Baier
Audience & Marketing Strategist, Audience Audit

February 9

The travel, tourism & hospitality industry is at a critical moment in our history.

With organizational and company resources stretched thin, we know that collaboration is going to play a pivotal role in our recovery.

Insights from this study will help you shape your organization’s approach to achieving the best that collaboration can offer — while avoiding the pitfalls

Three types of collaborators and how their attitudes and opinions shape the collaboration

Benefits, risks & challenges of collaboration

3Cs framework for successful collaboration

Through the work that our agency does with tourism clients, we have witnessed first-hand how successful collaborations can make a big impact.

We have been studying collaborations for many years through over 200 podcast interviews that I have completed as host of the popular travel and tourism industry podcast, Destination on the Left.
With this first of its kind study, we aimed to find out what makes collaborations successful and how important collaborations will be in helping our industry recover.

90% of study respondents say collaborations will get the travel, tourism & hospitality industry out of this challenge and help the industry survive and thrive.

If we learned only one thing from the global pandemic, we are all in this together, our world is interconnected and we must work together to create our new reality, the travel, tourism and hospitality industry of the future.

Our hope is the results of this study will provide insights to help our industry build back stronger than before. I hope you will join us!

Stronger together!

February 19, 2021, 15:00 – 17:00 (CET) on ZOOM
Organised with Geoffrey de Vito and GD Synergy.

The aim of this event is to present 4 case studies demonstrating how the tourism industry, on many levels, can contribute to the overall goal of conservation and awareness of heritage. This will show successful methods of stakeholder cooperation as well as highlighting challenges in these relationships. It will examine how partnerships across sectors can help achieve SDGs and work to increase the focus of the 5 Cs. The panelists of this webinar will include heritage professional, conservation specialist, tour operator, NGO entrepreneur and an end user (tourist) who will share experiences working together on projects to incorporate new tourism models in heritage conservation. Representatives from The Gambia, Italy, Norway, Gibraltar, Slovenia and Malta are expected to be present alongside the moderator who is currently based in the USA. Through inclusive dialogue, results can be favorable for all parties as will be shown in this webinar. Prior to the event, materials will be made available to inform about locations and case studies to be presented to inform attendees.

Monday, February 15th, 2021, on ZOOM
Language: English

Download the full announcement text here.

DEBATE ON TOURISM AND ITS CONTRIBUTION TO HERITAGE CONSERVATION AND LOCAL DEVELOPMENT

Tourism is often perceived as a threat to conservation of World Heritage. In fact, tourism is a platform and a vehicle for presenting heritage to the public, conserving it and guaranteeing its economic and social viability. Hence, tourism is in most cases a balancing mechanism that keeps and protects the heritage itself.

The main premise of the TOURISM theme within the OurWorldHeritage initiative is that defining the key principles of Heritage-Tourism reciprocal relations is imperative. Both tourism and heritage sites are exposed nowadays to critical exogenic and endogenic changes. Among these challenges are the ramifications of COVID-19, and the consequent global economic and social crises. Hence, we argue that it is imperative to conceptually and practically pave a way for a major review of these interrelationships. In so doing, we hope to deconstruct old concepts and reconstruct a new collaborative paradigm based on present challenges and on constructive and complementing synergies, which will assure the continuity and resilience and sustainability of heritage and tourism alike.

INTRODUCTIONS:
Maria GRAVARI-BARBAS & Minja YANG
Rationale and methodology of the collection of recommendations.

SESSIONS:
#3.1. Recommendations for tourism as a contributor for poverty
alleviation

Tourism can greatly contribute to poverty alleviation towards the attainment of SDG#1 on No
Poverty. This however requires identification, expansion and management of resources through a
bottom up approach, taking into consideration a complex range of site-specific, local and national
level issues within the realities of the dominant global order.
Presenters:
– Dominique Vanneste, KU Leuven: Capacity building and skill transfer
– Fekri Hassan, French University of Egypt: Engagement of communities in mutually profitable heritage tourismrelated economic pursuits
– Q&A session

#3.2. Recommendations against illegal traffic and effective protection
of the heritage properties

Heritage still faces important challenges from illegal traffic, vandalism and/or poaching. How can
tourism become an ally of heritage protection?
Presenters:
– Nuria Morere, RJCU: Tourism of ‘lost antiquities’ as a tool for protecting archaeological heritage
– Suzana Pataro, Jane Goodall Foundation: Fight against wildlife trafficking
Q&A session

#3.3. Recommendations for heritage as a means of health
and well-being

The emergence of the global pandemic caused by COVID19 has led us to question many issues
related to health, but also to our style of life. The WHO defines health as a complete state of physical,
mental and social well-being, and not just the absence of diseases or illnesses. In 2013, spiritual health
was recognized as a fourth dimension. According to some health academics, we are entering a new
phase in health that requires a more holistic approach based on inclusiveness, the promotion of
social trust and the need for meaningful lives. Tourism and heritage can play an important role in this.
Presenters:
– Sylvia Aulet, Girona University
– Suzana Pataro, Jane Goodal Foundation
– Zachary Zones, Politecnico di Milano
Q&A session

February 10, 2021,  on ZOOM
Languages: English / French

Organised with: CoPam and the Municipal Authorites of Arles (French) and Tipasa (Algeria)

Presentations on the contribution of tourism for the conservation and enhancement of Heritage Sites of the 5 + 5 State Members for local development, and debate on the draft policy recommendations during a 2-hour webinar during which 5 sites (Tipasa, Sfax, Madera, Arles and the Ribat serial sites) of different typologies (monumental, urban, cultural landscape and transboundary serial sites) will be presented to discuss the challenges and opportunities of tourism for heritage conservation and heritage-based development. Focus will be on regional cooperation for capacity-building among the 5+5 countries (Algeria, Morocco, Tunisia, Libya & Mauritania) and (France, Italy, Malta, Portugal, Spain). This webinar will be hosted by CoPaM in partnership with LUMA Foundation.

Monday, February 8th, 2021, 14:00 – 16:00 (CET) on ZOOM

Download full announcement text here.

DEBATE ON TOURISM AND ITS CONTRIBUTION TO HERITAGE CONSERVATION AND LOCAL DEVELOPMENT

Tourism is often perceived as a threat to conservation of World Heritage. In fact, tourism is a platform and a vehicle for presenting heritage to the public, conserving it and guaranteeing its economic and social viability. Hence, tourism is in most cases a balancing mechanism that keeps and protects the heritage itself.

The main premise of the TOURISM theme within the OurWorldHeritage initiative is that defining the key principles of Heritage-Tourism reciprocal relations is imperative. Both tourism and heritage sites are exposed nowadays to critical exogenic and endogenic changes. Among these challenges are the ramifications of COVID-19, and the consequent global economic and social crises. Hence, we argue that it is imperative to conceptually and practically pave a way for a major review of these interrelationships. In so doing, we hope to deconstruct old concepts and reconstruct a new collaborative paradigm based on present challenges and on constructive and complementing synergies, which will assure the continuity and resilience and sustainability of heritage and tourism alike.

 

INTRODUCTIONS:
Maria GRAVARI-BARBAS & Minja YANG
Rationale and methodology of the collection of recommendations.

SESSIONS:
#2.1. Recommendations for better management for tourism

DMOs, Heritage managers, state and local authorities agree on the need for management
approaches that take into consideration the conservation of the properties as well as the quality of
the visitor experiences. However, important measures in both the site and the surrounding area must
be addressed for appropriate action in order to establish better tourism infrastructure and to better
manage tourism in situ, which also benefit the local inhabitants.
Presenters:
– Minja Yang, RLICC/KU Leuven Emeritus : recommendations for tourism infrastructure
– Silvia Aulet, University of Girona: Better tourism management on WH sites
– Q&A session

#2.2. Recommendations for communication and marketing

Communication and marketing can be strategic to share objectives with visitors, authorities and
other stakeholders. This session will focus on recommendations for successful tourism management.
Presenters:
– Pascale Marcotte, Université de Laval : Communication and marketing
– Eli Avraham, University of Haifa: Marketing and branding
Q&A session

#2.3. Interpretation and the diversification of narratives

Interpretation narratives need to adopt a more diverse approach to include different and often
opposing narratives. A more “pluriversal” approach is suggested by local communities and ethnic
groups.

Presenters:
– Noel Salazar, KU Leuven: the ‘pluriversality’ of WH sites
– Anna Trono, Salento University: inclusion of intangible elements in interpretation of WH sites
– Carmen Marie Ramos, Nuria Morere and Lia Bassa : cultural sites interpretation
Q&A session

#2.4. Quality education to promote responsible tourism
on heritage sites

Education is a key issue to prepare optimum management of the sites, and essential for better
integration of concerns of the local communities and real participation of the travellers to the
heritage experience.
Presenters:
– Lorenzo Cantoni: USI – Università della Svizzera italiana: eLearning and Heritage education – Fekri Hassan,
French University of Egypt: Heritage education
Q&A session