From total lockdown to revival. The contrast between different European countries when it comes to outdoor recreation in corona time is enormous. Where the MTB tourism sector is hit hard in countries like Italy, other European countries have seen an unprecedented increase in mountain biking and outdoor recreation while slowly reopening the countryside
How will mountain biking tourism look in the post-covid era? How to unlock mountain biking’s economic potential and benefits for society in the process of re-opening and recovery planning? And where does mountain biking fit in the EU recovery plan and Green Deal?
Expect an online summit with leading experts and policy makers in the field of adventure travel, MTB tourism, MTB trail development, outdoor recreation, and the cycling industry. Invited keynote speakers include Gergana Nikolova, Regional Director Europe & Central Asia of the Adventure Travel Trade Association, Eduardo Santander, Executive Director /CEO at European Travel Commission, Thomas Egger, Director of the Schweizerische Arbeitsgemeinschaft für die Berggebiete and Thomas Larsen Schmidt, President of IMBA Europe.
Our line up of panelists include Randy Neufeld, SRAM Cycling Fund, Luca d’Angelo, director Dolomiti Paganella Tourism and Mike McClure, president of the European Network of Outdoor Sports and Lee Cragie (invited), former pro mountain bike rider and Active Nation Commision for Scotland.
More details about the speakers and agenda to be announced on IMBA Europe’s website.
We look forward to seeing many of you (online) on 18 June?
The IMBA Europe team
We can make that happen with our team of experts. Contact us for a free consultation.
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